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It’s About Us, It’s About Trust: 4 Reliable Information Sources for CISOs
Today’s tech media landscape has become cluttered with an abundance of information platforms and sources. Where, then, are cybersecurity professionals, C-Suite leaders, and CISOs in particular, turning to for in-depth, trustworthy information? Merritt Group partnered...
It’s Only Up From Here, Right? Outlook for Cybersecurity Marketing & PR
When we rang in the New Year, the expectations for 2020 were high and the promise of a new decade was within our reach. No one predicted the pandemic that would befall our world during the first half of the year, and with it, the unprecedented challenges that would...
Why Policy Newsjacking Doesn’t Have to be Scary
David Meerman Scott coined the PR phrase “newsjacking” back in 2011, and while the term has always seemed a bit aggressive to me, the concept has strategic value. Scott defines newsjacking as “the art and science of injecting your ideas into a breaking news story so...
Top 3 Marketing & PR Strategies to Reach and Influence CISOs
With coronavirus dominating the headlines and our nation undergoing major social and economic upheaval, breaking through the noise and reaching your intended audience is more important, and simultaneously more challenging, than ever before. In-person events like RSA...
Why Now is The Right Time for Cyber Investment News
The economic downturn resulting from the pandemic has been felt across nearly every industry, and the venture capital (VC) world is no exception. Although investments are still being made across the cybersecurity landscape, they have slowed in pace over the past few...
Consider Me a Member of the Blockchain Gang
In my time at Merritt Group, I've learned a tremendous amount about emerging technology in today's world, and I continue that hunt for knowledge each day. An area that's recently caught my eye is the exploding blockchain space, which seems to increasingly dominate...
The Truth About How 5G Will Impact Your Industry (and Your Marketing)
5G will change how we live; in practice, it may look like the advanced Internet of Things (IoT) devices we use at home such as a smart refrigerator, the security systems to protect our loved ones like our Ring doorbell or the robotic surgery done from across the world...
COVID-19 & The State of Digital Marketing
Why a Decrease In Global Ad Spend Could Be An Opportunity for Marketers COVID-19 has reshaped our current economic landscape in a way we haven't seen since the Great Recession of 2008. Industries such as travel, hospitality and physical retail are grinding to a halt...
How to Use Cybersecurity Thought Leadership to Build Brand Awareness, Trust, & Leads
Photo by David Rangel on Unsplash Keeping up with all of the latest developments within the cybersecurity community can be quite a challenge given the fast-paced nature of the industry. Trends seem to evolve by the hour and organizations quite often change their...
Entering the PR Job Market? Decide Which Agency Setting is Right For You
I empathize with 2020 and 2021 college graduates entering today’s job market. COVID-19 is changing the way businesses operate in the short term of course, but the long term impact remains unclear. I graduated in 2009 (shout out to Lake Forest College) and the economy...