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Case Study: IOActive Making IOActive the Poster Child for Research-Fueled Security Storytelling

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Goals

IOActive, the global cybersecurity research and consulting firm, hired Merritt Group to accelerate coverage of both the company and its vulnerability research, which it releases at major events such as Black Hat/DEFCON. IOActive has discovered flaws in robots, satellites, nuclear monitoring systems, ATMs and more — so Merritt Group’s goal was to achieve widespread press coverage and a consistent drumbeat of company news and thought leadership year-round.

Solution

MG drove breakout coverage of IOActive’s reports as part of a more consistent news pipeline and visibility for its leadership team. In 2017, MG secured 218 coverage pieces - with 175 of those being features - for its reports in WIRED, CNN Money, Huffington Post, ABCNews, DarkReading, Engadget, ZDNet, CSO, CyberScoop and more. In 2018, we secured 287 placements in publications like WIRED, Fox Business, U.S. News & World Report, CNN, Forbes, Financial Times and more. In 2019, Merritt Group helped IOActive achieve SC Media’s award as one of the “Most Important Industry Companies of the Last 30 Years.”

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