Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

B2B influencer marketing success with Samsung’s Nidhi Mehta
2024-10-28

B2B influencer marketing success with Samsung’s Nidhi Mehta

By Peter Jacobs
B2G Marketing: Generating End of FY24 Impact with Mark Amtower
2024-08-28

B2G Marketing: Generating End of FY24 Impact with Mark Amtower

By Peter Jacobs
B2B influencer marketing with Carter Hostelley of LeadTail
2024-02-21

B2B influencer marketing with Carter Hostelley of LeadTail

By Peter Jacobs
2023 marketing and PR predictions with Microsoft and Merritt Group
2023-01-11

2023 marketing and PR predictions with Microsoft and Merritt Group

By Peter Jacobs
Launching and measuring your B2G ABM campaign with Aaron Heffron and Kate Tong
2022-02-04

Launching and measuring your B2G ABM campaign with Aaron Heffron and Kate Tong

By Ryan Goodin
Creating valuable B2G content for ABM with Aaron Heffron and Courtney Hastings
2021-11-18

Creating valuable B2G content for ABM with Aaron Heffron and Courtney Hastings

By Ryan Goodin

Awards and recognition

  • The Communicator Awards
  • dotCOMM Awards
  • Bulldog Awards
Peter Jacobs

Peter Jacobs

Host, Producer, Sr. Content Strategist

  • 25+ years as tech marketing executive
  • B2B & B2G expertise
  • Marketing strategy, content & brand messaging

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