Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

B2G Marketing: Generating End of FY24 Impact with Mark Amtower
2024-08-28

B2G Marketing: Generating End of FY24 Impact with Mark Amtower

By Peter Jacobs
B2B influencer marketing with Carter Hostelley of LeadTail
2024-02-21

B2B influencer marketing with Carter Hostelley of LeadTail

By Peter Jacobs
2023 marketing and PR predictions with Microsoft and Merritt Group
2023-01-11

2023 marketing and PR predictions with Microsoft and Merritt Group

By Peter Jacobs
Launching and measuring your B2G ABM campaign with Aaron Heffron and Kate Tong
2022-02-04

Launching and measuring your B2G ABM campaign with Aaron Heffron and Kate Tong

By Ryan Goodin
Creating valuable B2G content for ABM with Aaron Heffron and Courtney Hastings
2021-11-18

Creating valuable B2G content for ABM with Aaron Heffron and Courtney Hastings

By Ryan Goodin
EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence Learning
2021-10-20

EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence Learning

By Ryan Goodin

Awards and recognition

  • The Communicator Awards
  • dotCOMM Awards
  • Bulldog Awards
Peter Jacobs

Peter Jacobs

Host, Producer, Sr. Content Strategist

  • 25+ years as tech marketing executive
  • B2B & B2G expertise
  • Marketing strategy, content & brand messaging

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