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The Summer of AI: A Defining Moment for PR and Marketing
This summer has been a watershed moment for artificial intelligence-focused events and policies in and around the Beltway. The season opened with the Northern Virginia Technology Council (NVTC) Impact AI event and built momentum through the Special Competitive Studies...
Rank Smarter, Not Harder: Leveraging Generative Engine Optimization for Better SEO Results
The SEO playbook is being rewritten in real time. As generative AI continues to infiltrate search engines, chat tools, and content discovery platforms, the old rules of visibility no longer apply. The shift from static keyword strategies to dynamic, AI-informed...
Measuring the Effectiveness of GEO Strategies: Key Metrics and Tools for Success
As AI-generated search experiences continue to reshape how users discover information, Generative Engine Optimization (GEO) is fast becoming an essential layer of digital strategy. But like any marketing initiative, its real value lies in measurable outcomes. So, how...
GEO vs. SEO: Understanding the Shift in Digital Optimization Strategies
Search is changing…fast. Where traditional Search Engine Optimization (SEO) once reigned supreme, Generative Engine Optimization (GEO) is emerging to capture visibility inside AI-generated answers, chatbots, and other conversational interfaces. If you’re wondering how...
B2B Website Best Practices: How to Design a User Experience That Converts
Designing a B2B website isn’t just about clean layouts and eye-catching visuals—it’s about creating a user experience that builds trust, guides decision-makers, and supports your sales pipeline. In the B2B world, your website is often the first impression a prospect...
Unlocking the Future of Digital Marketing: A Deep Dive into Generative Engine Optimization (GEO) and Its Impact on SEO
The world of SEO is constantly evolving, and keeping up with the rapid changes in search engine algorithms and user behavior is crucial for businesses to remain competitive. One of the most exciting advancements in SEO today is Generative Engine Optimization (GEO), a...
Are partner marketers missing the boat on influencer marketing?
When you think about influencer marketing, you probably picture social media stars promoting skincare or tech gadgets. But there’s a new flavor of influence emerging that’s reshaping how companies engage and activate their partner ecosystems. It’s less about celebrity...
How Partner marketing boosts brand performance and builds trust
There’s one thing we can all agree on in modern marketing: standing out can be tough. With countless brands vying for attention across endless channels, making an impression can feel daunting. So, how do you get noticed and build a brand that stands out and resonates?...
RSA conference 2025: Cutting through the noise with authentic influence and meaningful connections
Merritt Group’s security practice is no stranger to the RSA Conference. For decades, we’ve been making the annual trek to San Francisco to support fast-moving client, media, analyst, and influencer conversations; network on the crowded show floor; and drive buzz for a...
Examining the role of influencers in cybersecurity marketing
When you hear the word “influencer,” do you think about reality TV stars and trending skincare products? What about cybersecurity? The reality is that B2B influencers exist, and they’re creating entirely new ways for organizations to validate their products and...