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B2B Website Best Practices: How to Design a User Experience That Converts
Designing a B2B website isn’t just about clean layouts and eye-catching visuals—it’s about creating a user experience that builds trust, guides decision-makers, and supports your sales pipeline. In the B2B world, your website is often the first impression a prospect...
Unlocking the Future of Digital Marketing: A Deep Dive into Generative Engine Optimization (GEO) and Its Impact on SEO
The world of SEO is constantly evolving, and keeping up with the rapid changes in search engine algorithms and user behavior is crucial for businesses to remain competitive. One of the most exciting advancements in SEO today is Generative Engine Optimization (GEO), a...
Are partner marketers missing the boat on influencer marketing?
When you think about influencer marketing, you probably picture social media stars promoting skincare or tech gadgets. But there’s a new flavor of influence emerging that’s reshaping how companies engage and activate their partner ecosystems. It’s less about celebrity...
How Partner marketing boosts brand performance and builds trust
There’s one thing we can all agree on in modern marketing: standing out can be tough. With countless brands vying for attention across endless channels, making an impression can feel daunting. So, how do you get noticed and build a brand that stands out and resonates?...
RSA conference 2025: Cutting through the noise with authentic influence and meaningful connections
Merritt Group’s security practice is no stranger to the RSA Conference. For decades, we’ve been making the annual trek to San Francisco to support fast-moving client, media, analyst, and influencer conversations; network on the crowded show floor; and drive buzz for a...
Examining the role of influencers in cybersecurity marketing
When you hear the word “influencer,” do you think about reality TV stars and trending skincare products? What about cybersecurity? The reality is that B2B influencers exist, and they’re creating entirely new ways for organizations to validate their products and...
Which AI generates better B2B stock images? ChatGPT-4o vs. Gemini Imagen 3
Over the last six months, the GenAI image generation one-upmanship has been on boil. First, Google released Imagen 3, available in Gemini, in August 2024, and more recently, ChatGPT added image generation (based on Dall-E) to its 4o model in March 2025. The release of...
8 strategies to train and engage your partner marketing network
Effective partner marketing isn't simply about selecting the right partners; it's about empowering everyone to succeed together. A well-trained and engaged marketing partner can become a powerful advocate for your brand, driving consistent growth and significantly...
5 key steps to creating a successful pipeline generation strategy
In today’s competitive B2B landscape, sales teams are only as strong as the pipeline generation strategy behind them. Without a reliable engine for generating pipeline, even the most talented sellers will struggle to hit quota. The secret? A coordinated, data-driven...
B2B SEO vs. B2C SEO: What every business needs to know
When most people think about SEO, they often picture consumer-focused strategies—think product pages, influencer-driven content, or blog posts targeting mass-market appeal. But B2B SEO plays by a different set of rules. If your business is trying to attract high-value...