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How AI Overviews Effect CTR
Insights on the SEO shifts you need to know As a partner in cutting-edge digital marketing and SEO, Merritt Group is closely watching how new AI-powered search features, especially AI overviews, are changing user behavior and click patterns. In this post we explain...
Beyond Clicks: Building a Full‑Funnel B2B SEM Strategy That Converts
In today's competitive landscape, B2B brands can’t afford to rely solely on top-of-funnel visibility. A B2B SEM strategy must span every stage, from awareness to conversion and beyond, to truly move the needle. A full-funnel SEM approach is your blueprint for...
Why AI Video Isn’t Just a Trend, It’s a Marketing Advantage
In today's rapidly evolving marketing landscape, AI-generated videos are a game-changing advantage. Forward-thinking brands and marketing teams are leveraging AI videos for marketing to level up engagement, save time, and boost their return on investment (ROI). Let’s...
E-E-A-T Explained: Google’s New SEO Standard
At Merritt Group, staying ahead in SEO means understanding Google’s guidelines inside and out. One of the most critical updates for anyone doing content, digital marketing, or working with a B2B SEO agency is E-E-A-T. If you’ve seen that term floating around lately,...
AI as a creative accelerator, not a shortcut
AI in marketing and communications has moved quickly from novelty to necessity. Marketers are no longer just testing pilots — they’re redesigning workflows and driving measurable performance gains. A 2025 McKinsey survey found that two-thirds of organizations are now...
Creative Services for the Healthcare Industry: Design With Compliance, Empathy, and Impact
In the B2B healthcare sector, creative services are more than just visual polish. They’re about balancing regulatory compliance, emotional resonance, and measurable business outcomes. Unlike consumer-facing campaigns, healthcare marketing for business audiences must...
PR and Marketing Services Under One Roof: Why Integration Wins
At Merritt Group, we’re firm believers in the power of bringing PR and marketing services together, streamlined under one roof. As a unified marketing agency and B2B PR agency, we’ve seen how integration paves the way for more compelling storytelling, sharper brand...
GPT-5: Overhyped or misunderstood?
Key takeaways Extended token windows deliver greater consistency over time: GPT-5 shows memory function improvements in maintaining context and consistency in conversations, making it beneficial for extended marketing and PR projects. Hallucinations and...
How marketing and PR agencies can lead on AI governance
AI usage increases daily. In fact, a report from the Federal Reserve Bank of St. Louis says workers spend roughly a quarter of their business day using intelligent automation to complete tasks. Looking more closely at agencies, 75% of PR and marketing pros are...
PR Is the Secret Weapon Behind Generative Search, Especially for B2B
In today’s B2B landscape, Generative Engine Optimization (GEO) is reshaping the path to visibility, and it’s not just about traditional SEO. PR has quietly become the most powerful lever for getting your brand seen, trusted, and cited by AI-driven discovery tools. Now...