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The Future of Signal-Based Marketing in Government Campaigns
Government decision-makers are harder than ever to reach. Long procurement cycles, complex buying committees, and strict compliance requirements make traditional approaches less effective. That’s why signal-based marketing, a strategy that uses intent data and...
Invisible Touchpoints, Real Revenue: Measuring Marketing Impact When Attribution Fails
In today’s fragmented digital landscape, buyers rarely follow a straight path to purchase. A prospect may read a blog post, listen to a podcast, attend a webinar, scroll past a LinkedIn ad, and finally convert weeks later after a colleague’s recommendation. Which...
PR for Emerging Tech Companies: Building Buzz Before You Have a Brand
Launching an emerging tech company is thrilling, but also daunting. You may have game-changing technology, visionary leadership, and a huge market opportunity, but one challenge looms large: how do you build buzz when your brand is still unknown? This is where PR for...
Partner experience: The shift partner programs can’t ignore
As someone who has spent a lot of time working with partner teams, I often see the same disconnect: organizations invest a lot of time, budget, and brainpower into customer experience (CX), while partner experience (PX) is treated as an afterthought. Nearly half...
How AI Overviews Effect CTR
Insights on the SEO shifts you need to know As a partner in cutting-edge digital marketing and SEO, Merritt Group is closely watching how new AI-powered search features, especially AI overviews, are changing user behavior and click patterns. In this post we explain...
Beyond Clicks: Building a Full‑Funnel B2B SEM Strategy That Converts
In today's competitive landscape, B2B brands can’t afford to rely solely on top-of-funnel visibility. A B2B SEM strategy must span every stage, from awareness to conversion and beyond, to truly move the needle. A full-funnel SEM approach is your blueprint for...
Why AI Video Isn’t Just a Trend, It’s a Marketing Advantage
In today's rapidly evolving marketing landscape, AI-generated videos are a game-changing advantage. Forward-thinking brands and marketing teams are leveraging AI videos for marketing to level up engagement, save time, and boost their return on investment (ROI). Let’s...
E-E-A-T Explained: Google’s New SEO Standard
At Merritt Group, staying ahead in SEO means understanding Google’s guidelines inside and out. One of the most critical updates for anyone doing content, digital marketing, or working with a B2B SEO agency is E-E-A-T. If you’ve seen that term floating around lately,...
AI as a creative accelerator, not a shortcut
AI in marketing and communications has moved quickly from novelty to necessity. Marketers are no longer just testing pilots — they’re redesigning workflows and driving measurable performance gains. A 2025 McKinsey survey found that two-thirds of organizations are now...
Creative Services for the Healthcare Industry: Design With Compliance, Empathy, and Impact
In the B2B healthcare sector, creative services are more than just visual polish. They’re about balancing regulatory compliance, emotional resonance, and measurable business outcomes. Unlike consumer-facing campaigns, healthcare marketing for business audiences must...