Marketing leaders at the security company, Endera, were tasked with rebranding and driving an increase in sales leads. The company had just changed its name and product features to target the C-suite — specifically, with a focus on helping enterprise and mid-market companies manage workforce risk. The company needed to engage and funnel CSOs and related prospect titles into the sales pipeline.
Merritt Group worked with Endera to develop its corporate and sales messaging, build its demand generation pipeline and generate net-new opt-in leads to enable their sales team to more effectively engage and close existing sales leads. Our efforts drove a 65 percent increase in top-of-funnel leads, driving over 350 new prospects into Endera’s marketing database over just a 90 day-period. Merritt also helped increase overall website traffic by 32 percent and increased sales meetings by 8 percent over the previous time period.