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Healthcare

Covering your bases to convert healthcare buyers

In March 2020, health systems around the world scrambled to find, purchase, and implement new tools and technologies to meet the needs of their clinicians, staff, and patients. It seemed like for every pandemic challenge there was a new solution on the market, and...

8 tips for media-friendly healthcare research reports

Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...

7 B2B & B2G marketing predictions for 2022

While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...

3 tips to boost your healthcare AI message In 2022

While many industries struggled to survive during the pandemic, digital health was having its moment to shine. Since March 2020, billions of dollars in funding have poured into the space and startups have continued to boom. As a result, marketers have faced added...

PR Technology On the Horizon: What to Expect

Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...

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