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Healthcare

PR Technology On the Horizon: What to Expect

Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...

How To Build a Great B2B Website in 10 Easy Steps

A majority of online visitors — as many as 88%, according to one study — are less likely to return to a website after a poor experience. If you sell products or services to other businesses, the quality of your online presence is vital to your ability to create brand...

B2G Marketing for Federal RFP Success

Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...

5 Healthcare Marketing & PR Predictions to Drive Demand in 2021

To say 2020 wasn’t a monumental year for healthcare would be a huge understatement. Exponentially greater acceptance and use of health IT — driven by pandemic safety concerns — led to a boom in solutions from existing and startup players entering the scene, making it...

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