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Healthcare

Covering your bases to convert healthcare buyers

In March 2020, health systems around the world scrambled to find, purchase, and implement new tools and technologies to meet the needs of their clinicians, staff, and patients. It seemed like for every pandemic challenge there was a new solution on the market, and...

8 tips for media-friendly healthcare research reports

Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...

7 B2B & B2G marketing predictions for 2022

While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...

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