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5 Healthcare Marketing & PR Predictions to Drive Demand in 2021

To say 2020 wasn’t a monumental year for healthcare would be a huge understatement. Exponentially greater acceptance and use of health IT — driven by pandemic safety concerns — led to a boom in solutions from existing and startup players entering the scene, making it...

5 Tips to Turn Your CEO into a Telehealth Thought Leader

Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership.  For a company to be seen as an innovator in...

School’s in Session: The ABCs of Media Relations

Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...

Will Your Telehealth Brand Thrive? Test Your Messaging

You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...