While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...
While many industries struggled to survive during the pandemic, digital health was having its moment to shine. Since March 2020, billions of dollars in funding have poured into the space and startups have continued to boom. As a result, marketers have faced added...
Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...
"It comes back to diversity of thought, are you shaping your message for various audiences or are you shaping your message for one?" — Carrie Drake, Director of Government Marketing, Maxar Diversity, equity, and inclusion (DE&I) are in the forefront of a national...
A majority of online visitors — as many as 88%, according to one study — are less likely to return to a website after a poor experience. If you sell products or services to other businesses, the quality of your online presence is vital to your ability to create brand...
Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...