Merritt Group Blog

Will AI Best All Humans Tasks by 2060? Experts Say Not So Fast

By 1997, computers were better than humans at chess. By 10 years later, they were better at driving cars than the average teenager, and they were better at playing Chinese game Go, rated 300 times harder than chess. But what if by 2060, artificial intelligence proved better at absolutely everything?

Topics: content marketing thought leadership ai artificial intelligence

Healthcare Marketing Audit: The Most Popular Healthcare Content of 2016

Driving potential customers to meaningful, compelling content is fundamental to marketing and sales success. Customers need to know, trust and understand your business value early on in their buyer journey, and content -- through articles, blog posts, white papers, infographics, videos and more -- provides a method for helping to shape that decision-making experience.

Topics: IoT Healthcare thought leadership

Healthcare Marketing Audit: Who’s Investing in Google AdWords

According to Forrester, “today’s (B2B) buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle,” and recent studies show that 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Additional research shows that 94 percent of business buyers do some form of online research, with 77 percent of those buyers using Google search. In this digital age, companies must capture mindshare online to even be considered as part of the buying process.

Topics: IoT Healthcare thought leadership

Healthcare Marketing Audit: The Integrated Marketing Imperative

The most effective marketing campaigns aren’t just about PR or advertising anymore — they utilize integrated content engagement strategies to reach and influence buyers across paid, earned, shared and owned channels.

Topics: IoT Healthcare thought leadership

Healthcare Media Audit: Data Security Still a Major Concern

Protecting patient privacy has always been the primary concern for providers and physicians, from HIPAA to Electronic Health Records. Now, with more patient data being stored digitally and new technologies like IoT and telemedicine connected to IT networks, protecting that data has become even more critical. Due to the amount of personal information they record, health records are among the most valuable to hackers, which makes healthcare organizations among the biggest targets for a breach.

Topics: IoT Healthcare thought leadership

Healthcare Media Audit: Are We Finally In “The Year of Telemedicine”?

Discussions about the benefits of telemedicine grow each year. The advisory firm Towers Watson estimates that telemedicine has the potential to deliver more than $6 billion a year in healthcare savings to U.S. companies, and hospitals, physicians, employers and patients are all realizing the increased efficiencies and improved patient satisfaction that follows implementing telehealth solutions. According to HIMSS, adoption of telemedicine technology reached more than 60 percent in 2016 with expectations for continued growth.

Topics: IoT Healthcare thought leadership

Healthcare Media Audit: IoT is Booming … with a Few Caveats

Compared to other industries, healthcare has been slower to adopt analytics -- but the buyer discussion is heating up. Changes in laws, regulations, and reimbursement mechanisms mean rapid transformation in healthcare delivery, and IDC analysts predict that 30 percent of providers will use cognitive analytics with patient data by 2018. With 2017 confirmed as the first performance year for MACRA, providers will almost certainly need to embrace new analytics tools to capture and report quality data.

Topics: IoT Healthcare thought leadership

Healthcare Media Audit: Analytics Hits Its Stride

Compared to other industries, healthcare has been slower to adopt analytics -- but the buyer discussion is heating up. Changes in laws, regulations, and reimbursement mechanisms mean rapid transformation in healthcare delivery, and IDC analysts predict that 30 percent of providers will use cognitive analytics with patient data by 2018. With 2017 confirmed as the first performance year for MACRA, providers will almost certainly need to embrace new analytics tools to capture and report quality data. 

Topics: content marketing Healthcare Telemedicine thought leadership Telehealth

Media Analysis Reveals White Space for Technology Leaders

In our new Health IT Media Coverage and Digital Trends Report, we analyzed more than 200 business, technology and healthcare industry publications to see how four of the hottest trends in enterprise healthcare technology were being covered by media in 2016:

Topics: content marketing Healthcare Telemedicine thought leadership Telehealth

Introducing Merritt Group’s Health IT Media Coverage and Digital Trends Report

Healthcare technology is one of the fastest growing industries in the world. With the U.S. healthcare market predicted to reach $104.5 billion by 2020 and digital health deals totaling $4.2 billion in 2016 — double the amount of investment compared to just three years ago — the business opportunity for health IT companies is tremendous.

Topics: content marketing Healthcare Telemedicine thought leadership Telehealth