Merritt Group Blog

Why Digital Marketing is the Best Way to Reach Federal Leaders

Federal is an old-school market that requires an old-school marketing approach. Right?

Not exactly. Successful contractors are going digital.

That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market Connections and the Professional Services Council to find out what works in federal contractor marketing and business development.

Topics: federal marketing thought leadership government

Q&A With a Merritt Group-er: Get to Know Amanda Steinman

What do you do at Merritt Group?

I am an Account Coordinator within the Cybersecurity Practice group, providing strategic communication support to a wide range of clients in the security industry. Additionally, I manage the Merritt Group LinkedIn, Facebook, Instagram and Twitter feeds - follow us, we follow back!

Topics: Corporate Culture

How to Position Your Company for Federal RFP Success

Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry?

Topics: federal marketing thought leadership government

How Can Your Company Get That Life-Altering Press Hit?

Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to top-tier media outlets.

Topics: startup start ups media relations

Black Hat 2018: The Good, the Bad, the Unexpected

The dust has settled, the delayed flights have finally landed and the show floor has been cleared - but the Black Hat buzz hasn’t ended. Whether you were in Las Vegas, scrambling between the press room and Mandalay Bay Starbucks, or holding down the fort from your desk — a few key trends were hard to miss.

Here are the top takeaways that rose to the top according to Merritt Group’s team of cybersecurity experts.

Topics: Security Black Hat trade shows

Q&A With a Merritt Group-er: Get to Know Francesca El-Attrash

What do you do at Merritt Group?

I’m a Government Writer on the Content Services Team at Merritt Group. I create content, copy edit, form content strategy and provide government policy and marketing perspective for clients selling technologies to the public sector.

Topics: Corporate Culture

How to Successfully Engage Industry Analysts

Analyst relations is about engaging credible people in a specific market and building influence. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your way, an analyst advocate can be a valuable tool in your marketing and PR toolbox.

For many startups, however, analyst relations can be daunting if it’s your first time engaging influencers. To that end, here are a few tried and true strategies and tactics to get your AR program off the ground and well on its way to success.

Topics: startup start ups media relations

Q&A With a Merritt Group-er: Get to Know Mandy Moug

What do you do at Merritt Group?

I’m an account manager on the Government Practice group, where I serve as a day-to-day lead for our clients, helping meet their PR needs in the government sector.

Topics: Corporate Culture

Everyone Loves a Comeback Story: Here's How to Tell Yours

The pace of technology innovation - from artificial intelligence (AI) platforms to open source software to cybersecurity - is happening at such a rate that standing still often implies you’re getting left behind. We read regularly about “legacy” companies taking unfortunate turns in market leadership due to their inability to keep up with the pace of said innovation. Companies like IBM and Oracle are often labeled “legacy” despite their large investments in new technologies and acquisitions.

Yet, the playing field is evening.

Topics: thought leadership media relations

The Hustle & Bustle of Black Hat: What Are Security Influencers Buzzing About?

The summer is nearly in our rear view and that can only mean one thing: Black Hat is here. With the majority of the security industry set to flood Mandalay Bay next week, the buzz is hitting fever pitch. From compelling keynotes and demos on the show floor, to hacked WiFi and parties galore, Black Hat is the place to be when it comes to the hottest cyber security research and trends.

But what sets this year’s show apart from past events? To uncover why Black Hat 2018 is not to be missed, we polled some of our key security influencers to get a pulse on what they’re most looking forward to this year and why.

Here’s what they had to say...

Topics: Security Black Hat