Merritt Group Blog

How CSPs Can Effectively Market Enterprise 5G

In our previous blog posts, we talked about how to create an effective marketing strategy around 5G innovations and specific PR strategies to get the job done. In this post, we’ll uncover what 5G could mean for the enterprise and how communications service providers (CSPs) can properly communicate these benefits to key users.

Topics: public relations 5g emerging technologies

Get Your Head Out of the Clouds: 4 Cloud Security Myths

While the shift to the cloud has been happening at lightning speed for businesses and consumers alike, the emphasis on cloud security within the cybersecurity sector has grown exponentially. For example, a recent report found that cloud security spending, in the U.S. alone, will approach $1.93 billion by 2021. This is triple the amount that the U.S. previously spent in 2016. 

Topics: Security data cloud

Top 3 Ways to Sense Your Share-of-Voice in Sensor Technology

Over the last few years, the IoT (Internet of Things) has gone from hyped-up news to practical business uses, and sensor technology has played a significant role in that growth – ranging from applications like tracking products in the supply chain to helping medical professionals monitor patients. 

Topics: technology IoT emerging technologies sensor

Tech Is a Force for Good–and Other Tips from DC CyberWeek's CyberTalks

On the heels of Las Vegas’ Black Hat and leading up to San Francisco’s RSA, DC CyberWeek is strategically held at the end of October, providing the perfect opportunity for cyber leaders around the country to come together and discuss the latest threats, new solutions and more. With a variety of events in the DMV area, from networking cocktail hours and women-in-cyber meet-ups to the premier CyberTalks event to wrap up the week, professionals across all cyber-sectors and job levels had the chance to get involved and learn something new. 

Topics: Security public relations events

Q&A with a Merritt Group-er:  Get to Know Lexie Janney

What do you do at Merritt Group? 

I’m a senior account executive on the Security practice group at Merritt Group. My day-to-day can really change depending on clients' timelines and the 24/7 news cycle. In general, I serve as a point of contact for clients, execute on campaign deliverables (i.e. drafting collateral, media outreach, research and measurement) and support the overall account strategy. I also work on Merritt’s social media and editorial teams. Follow us on social

Topics: Security public relations staff profile

Podcast: ORock Technologies CMO Shares the Art of Marketing in B2G

Marketing your products and services to government agencies isn’t as simple as swapping out the word “mission” for “profitability” on your commercial collateral. There are a number of nuances to be aware of when selling to the government as opposed to the private sector, and your content must demonstrate your understanding of these nuances.

Topics: content marketing government podcast

PRSA in San Francisco: Unpacking Emerging Technologies and the Media

Merritt Group and the Public Relations Society of America (PRSA) – San Francisco Bay Area Chapter recently hosted a panel “Meet the Media: Emerging Technologies Unpacked” to connect PR professionals with journalists covering emerging tech, with a particular focus on artificial intelligence and blockchain. 

Topics: artificial intelligence public relations journalist emerging technologies

Q&A with a Merritt Group-er:  Get to Know Colin Jeffrey

What do you do at Merritt Group?

I work as an Account Coordinator for the Government practice group. My day-to-day tasks include managing client relationships, submitting customers and clients for awards and events, compiling media scans, developing thought leadership, strengthening core messaging and more. I work to provide support on ensuring deliverables reach the client in a timely manner.

Topics: Corporate Culture government staff profile

Is “New” AI Technology Enough to Get Attention? The Answer May Surprise You

Artificial Intelligence (AI) is one of today’s hottest buzzwords among media, businesses and investors, and the AI market is growing at an unprecedented pace. There’s been a major surge in AI investments recently – venture capital funding of AI companies soared 72 percent in 2018. With so many businesses entering the field, enterprises need to differentiate themselves to the media to successfully secure coverage of their stories and showcase their brands and products. 

Topics: artificial intelligence emerging technologies

Don’t Be the Last to Know: Corporate Policies for Disclosing Data Breaches

It’s a Monday morning and the last thing you want to wake up to is finding out your entire identity was stolen. 

Topics: Security cyber cybersecurity data breach