Merritt Group Blog

Enhance Your Next Event With Unique Marketing Ideas

So, you’ve got an event coming up. Chances are, you’re looking for ways to effectively engage your audience or ensure attendees remember your brand long after the last session. Here are five questions to ask yourself as you prepare to effectively brainstorm marketing efforts, design your booth, order your swag or create collateral.

Topics: thought leadership

Can AI Really Hack the Human Brain?

Which is better at processing information, an artificial intelligence platform or the average human brain?

While it may seem like we’re centuries away from AI that can replicate the human brain, the answer depends on what kind of cognitive power being put to the test.

Topics: thought leadership

Cybersecurity Vendors Need Agility in a Post-Cyber Executive Order Federal Government

How should cybersecurity vendors refine their messaging to land federal contracts? It’s hard to tell these days with the messages coming from the federal government, but a little digging shows there is a strategy shining through.

Topics: thought leadership

Creating a Stress-Free Crisis Communications Plan

Planning for a crisis is like getting the best life insurance policy possible — you have long-term protection for family members that you care strongly about, asset protection and, perhaps the most important benefit, peace of mind. The truth of the matter is the impact of a crisis within your organization is not only felt internally, but can have a major impact on outside stakeholders, such as customers, partners, investors and media.

Topics: thought leadership

How to Message Around Top IoT Trends

Gartner forecasts that 8.4 billion connected things will be in use worldwide this year, and that number is expected to reach 20.4 billion by 2020. Recognize this statistic? It might just be one of the most overused data points in the technology media landscape. The reason for the use? There’s a vast amount of uncertainty around internet of things (IoT) technology, and all anyone can confidently articulate is that they know for certain “things” will connect in the future.

Topics: IoT

Digital Transformation: The Next Big Challenge for Federal IT Budgets

Although commercial organizations remain on the cutting edge of tech trends, federal agencies have lagged behind their private sector counterparts when adopting innovative IT systems. That is, until now.

Topics: federal marketing

IoT Media Coverage is Growing Up

Does anyone else feel like the internet of things is starting to become one of those phrases that loses meaning when you say it too many times in a row? For a stretch of time, IoT was the buzzword, but as the space becomes more and more crowded, the conversation is evolving. We wanted to know more about how it was changing, so we dug into the past month’s media coverage to see what’s hot and what is starting to fizzle out in the world of IoT. Specifically, we used one our tools, Buzzsumo, to look at what’s trending and being shared on social media.

Topics: IoT

Deep Learning for Business: The Tech That’s Transforming Big Data

Technology companies are always looking for the next big thing, and at Merritt Group it’s our job to be on top of the latest trends, so our clients are always one step ahead when they’re strategizing the future of their companies. For the past few years, it’s been big data — a field that’s still having a huge impact. But now, it’s deep learning.

Topics: artificial intelligence

Is Your Social Media Strategy Failing? Here's How to Fix It

So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing — and how to fix it.

Topics: social media content marketing marketing messaging

5 Steps to Nailing a Brand Redesign

A brand isn’t just a logo. It represents a company’s personality and influences how every single person — from customers to employees — perceive the business.

Getting a rebranding effort right is vitally important, and companies need to proceed with a purpose. At Merritt Group, we take a 360-degree approach to branding, where messaging, design and brand communication all get refreshed at once, creating a unified vision to guide a company’s future.

Topics: creative marketing messaging