Merritt Group Blog

Q&A With a Merritt Group-er: Get to Know Rebecca Horky


 What do you do at Merritt Group?

I am an Account Executive supporting Merritt Group’s Cybersecurity Practice. I also help manage and curate Merritt Groups social media properties such as Twitter, LinkedIn, Facebook or Instagram (shameless plug!).

Topics: Corporate Culture

The 3 Things You Need To Be Successful With Media Relations

There are few better feelings as a PR professional than getting interest from your dream publication on a big initiative. I remember the first time I heard back from Wall Street Journal and the journalist was interested in chatting with my client to hear more about the story angle. I also may or may not have also shed a tear on that day.

Topics: media relations public relations

What B2B Brands Can Learn From IHOP...or IHOb

 What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or simply a PR stunt to shake up customer attitudes about the restaurant.

Topics: thought leadership branding

Learn the Secrets to Government Contractor Success


You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you.

Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? Despite this, only 23% rarely or never develop marketing content targeting the government decision maker as part of their RFP strategy.

Did you know that 53% of contractors increased their digital advertising spending this year? Yet, 24% don’t even tweak or update ongoing campaigns to match the RFP.

Topics: thought leadership marketing government

What the Google Marketing Platform Adaptation and Rebrand Means for B2B Marketers

RIP household marketing brand names AdWords and DoubleClick. It was a good 22-year run, but with the changing technology landscape, Google has strategically rebranded and introduced The Google Marketing Platform, or GMP for short.

Topics: thought leadership

What Do the World Cup and Content Marketing Have in Common?

World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life support, I can proudly say that our collective vuvuzela game remains strong.

But what does all this soccer fervor have to do with content marketing? Believe it or not, there are some striking similarities between what makes a winning soccer team and a successful content marketing program.

Topics: content marketing thought leadership

Q&A With a Merritt Group-er: Get to Know Melanie Ford



What do you do at Merritt Group?

I’m an account executive in the Cybersecurity Practice. I provide PR, marketing and strategic communication support for a range of companies that deliver security consulting, network visibility, cloud security and SOC solutions.

Topics: Corporate Culture

What Anthony Bourdain Taught Me About Storytelling

I’m not “hip” to most pop culture, and celebrity news is not quite my thing, but man, Anthony Bourdain’s passing hit me more than I thought it would - even weeks later. Bourdain was undeniably an incredible storyteller, and that’s why I, and so many others who didn’t even know him personally, felt the weight of his tragic loss.

Topics: content marketing thought leadership

4 Mistakes Startups Can't Afford to Make

Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift attention to a proactive marketing campaign.

Topics: startup start ups media relations start-up

Q&A With a Merritt Group-er: Get to Know Neeka Eghbali


What do you do at Merritt Group?

I’m a summer intern working on a variety of client and creative projects.

What’s your greatest moment — whether in work, school or marketing/PR — so far?

My greatest moment in PR so far is landing an internship at Merritt Group and being able to work with my friends and former VT PRSSA colleagues, Katie Pesek and Melanie Ford! I am a public relations major and although I’ve held internships in the past, this is my first at a PR firm. I really wanted to apply what I’ve learned in the classroom to a real-world setting, and now I get that chance. It has been incredibly exciting to say the least.

Topics: Corporate Culture