Merritt Group Blog

How Cloud Will Transform Federal Service Delivery and Analytics

The federal government is about to undergo its largest digital transformation ever. That’s not hyperbole, and it is likely that every American citizen will notice the difference.

Topics: thought leadership

Q&A With a Merritt Group-er: Get to Know Julie Orsini

What do you do at Merritt Group?
I’m a senior account executive in the Business Technology Group. I also support the government team on the Samsung account, as well as MG’s digital marketing efforts.

Topics: Corporate Culture

Internet of Things Stats That Wow

If sales of Amazon’s Echo and Google’s Home devices this holiday season have proven anything, it’s that 2017 was a tipping point for the internet of things (IoT). In fact, on Amazon.com, the Echo Dot was the No. 1 selling product over Black Friday weekend. With overall only holiday shopping at an all-time high, this means the market share for these IoT devices is growing exponentially.

Enterprise IoT adoption over the last year is equally astounding. Here are some of the top projections and data points that speak to the momentum of IoT.

Topics: thought leadership

Decoding Health Care’s Biggest Buzzword: Value-Based Care

If there was a winner for biggest buzzword of the year in health care, this year’s may just be value-based care. It’s come to stand for what the future of care can — and should — be, but survey after survey shows it’s discussed often but implemented rarely.

To make sure your organization is able to move past the value-based care buzzword and join the ranks of hospitals and practices moving health care forward, let's first take a minute to understand what it means to move beyond the buzzwords and into practical applications that keep patients happy and healthy.

Topics: thought leadership

How to Reach a Changing Federal Workforce

There’s no question the federal workforce is changing. The real question is, are you changing with it?

In marketing, the key is to reach your audience where they are instead of waiting for them to come to you. And based on the Federal Media and Marketing Study from Market Connections, reaching the federal workforce means finding new ways to engage agency employees outside of the office. From social media to radio ads, keep the two trends below in mind as you plan for your 2018 marketing efforts.

Topics: thought leadership

Spending on Paid Media? One Big Reason You Must Actively Protect Your Brand

According to the latest IAB Internet Advertising Revenue report, prepared by PricewaterhouseCoopers, the first quarter of 2017 saw the highest ever earnings for digital advertising in the U.S. — netting over $19.6 billion dollars. This amount was a 23 percent increase over the same period in 2016. Facebook alone saw $9.16 billion in ad revenue in the second quarter of 2017. Jeff Green, CEO of The Trade Desk, which is the leading demand-side platform, noted that “programmatic advertising is expected to grow 31 percent in 2017”.

With great power, however, comes great responsibility — and for this industry, that responsibility is fraud.

Topics: thought leadership

Preparing for the Next Hurricane Irma, or Harvey: How Analytics and Smart Cities Will Help

The United States has sustained 15 separate billion-dollar natural disasters in 2017, proving to be one of the costliest recovery years on record. How can cities make sure that going forward, their citizens remain safe and their odds of expensive disaster mitigation go down?

In the age of smart cities, the answer is data.

Topics: thought leadership

LinkedIn and MeetUp: Cut Through the Noise and Engage IoT Influencers

Selling into the exploding internet of things (IoT) market is far from shooting fish in a barrel. The number of vendors in the space that deliver “connected” solutions (or at least say they do) has grown exponentially over the past year, and the industry noise level is spiraling past 11. With conversations dominated today by major brands with big marketing dollars like Amazon, Google, Apple and IBM, how in the world are emerging companies and startups supposed to make their voices heard?

Topics: thought leadership

Q&A With Merritt Group-er: Get to Know Katherine Nanney

 

What do you do at Merritt Group?
I’m an account coordinator with the Business Technology Group.

Topics: Corporate Culture

5 Key Takeaways From The Washington Post’s Cybersecurity Summit

Earlier this month, Merritt Groupers Laura Asendio and Melanie Ford joined business executives, leading cybersecurity experts and privacy advocates at The Washington Post headquarters in Washington, D.C., for its Cybersecurity Summit.

Topics: thought leadership