Merritt Group Blog

Three PR Myths for Companies in Crisis to Avoid: What United Airlines Could Learn from Starbucks

In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral.

Topics: media relations public relations crisis communications

What Do Amazon’s Ad Ambitions Mean for B2B Tech Marketers?


Amazon continues to make news around its ambitions to invade the ad space. Last week, news broke that Amazon stopped buying (and offering its sellers) Google Search ads. These are the ads that appear alongside Google search results when Google users search for products. Amazon already has a very similar product, Headline Search Ads, that show up at the top when someone searches for a product on You've seen it – it looks like the following ad. So it’s not surprising that, on conviction alone, Amazon wouldn't want to run similar ads on Google search.

Topics: digital marketing advertising Amazon

Q&A With a Merritt Group-er: Get to Know Jenna Needham

What do you do at Merritt Group?

I’m an account coordinator in the Government Practice group.

What’s your greatest moment — whether in work, school or marketing/PR — so far?

One of them was my first time pitching while I was a communications intern at K12 Inc. I had never pitched before so I was extremely nervous, but I did secure a media placement! It was a great feeling and still is every time I secure an opportunity.

Topics: Corporate Culture

How to Build Valuation

One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure.

When evaluating the value of the painting, Persian rug or Chippendale table, the experts consider a number of factors, such as the artist, condition, history and market demand. This process is not unlike what you’ll go through as a startup looking for cash, to go IPO, or court a merger or acquisition exit. One of the challenges around building valuation is it that it can often seem more like an art than a science.

Topics: startup start ups media relations start-up

Will Facebook Offer an Ad-Free Subscription Service?

Topics: social media marketing facebook

Q&A With a Merritt Group-er: Get to Know Katie Pesek

What do you do at Merritt Group?

I’m an account executive in Merritt Group’s Cybersecurity Practice.

What’s your greatest moment — whether in work, school or marketing/PR — so far?

My greatest moment (so far) was when I found out I was being promoted from an account coordinator to an account executive. My first year at Merritt Group was one of significant learning and growth so it was extremely rewarding to take a step back and recognize how far I’ve come, as well as where I am going.

I also teared up when I got my first piece of Wall Street Journal coverage. So that was neat too.

Topics: Corporate Culture

RSA Wrap-Up: What Drove the Conversation at RSA 2018?

We made it through another fantastic 2018 RSA Conference week, where 50,000 security professionals, vendors and reporters from around the world gathered to catch up on the latest in technology and information security. If you’re anything like us, you’ve been reading up on the buzz that came out of RSA this year. But what were the hottest discussion areas resulting from this year’s conference?

Topics: technology Security RSA

Q&A With a Merritt Group-er: Get to Know Laura Klebanow

What do you do at Merritt Group?

Associate Marketing Director supporting Samsung’s demand gen program.

Topics: Corporate Culture

Merritt Group Named a Best Place to Work!


Another trophy for the case! Merritt Group has been named one of Washington Business Journal’s Best Places to work for 2018! This award recognizes companies that go beyond the norm to foster an enjoyable and meaningful work environment for their employees. Out of 423 nominations, we landed in the top 100 honorees and will find out our official ranking on May 17th at the awards event at the MGM National Harbor.

Topics: Corporate Culture Human Resources

Marketing to the CISO? Time to Better Understand Your Buyer


Over 500 security vendors have descended upon San Francisco this week at RSA Conference 2018. With vendor booths filling up the Moscone Center’s North and South halls, the latest and greatest security products and services will be hawked to no end. And let’s not forget the free t-shirts, fidget spinners, laptop camera covers and other enticing giveaways to draw booth traffic! Many vendors will also host private dinners and elaborate parties to try and drive additional RSA “buzz” and excitement. When all is said and done, millions of marketing dollars will be spent by these vendors at RSA with one major goal in mind: capture qualified CISO leads.

Topics: Security CSO thought leadership