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Erin Dixon

MG Labs evaluates HubSpot AI: Strengths and weaknesses

In the rapidly evolving marketing landscape, staying ahead of technological advancements is not just an option; it's a necessity. As a forward-thinking marketing agency, we're always looking for tools that streamline our operations and enhance the value we deliver to...

Essential ABM tips for better engaging B2B target accounts

In B2B tech marketing, where every campaign is scrutinized and every strategy dissected, there are still unexplored areas of Account-Based Marketing (ABM) that are becoming essential for any tech CMO looking to make a real impact on target accounts. We've ventured...

The GenAI Advantage: 3 Marketing Use Cases for ChatGPT

When it comes to GenAI adoption, marketing is leading the way.  According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed.  Salesforce found that...

Government Marketing Gone Wrong: Key Mistakes to Avoid

Government marketing poses a unique challenge. Not only do you have to talk the government talk, but marketers must also understand how to navigate the federal purchasing cycle, build trust with key decision-makers, optimize for the right communication channel, and...

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