The PR and marketing playbook for the past several decades has relied heavily on news distribution services. But today, the divide between legacy news outlets and modern news sites, bloggers and social media influencers is enormous, fragmenting readership and fed by a...
To say 2020 wasn’t a monumental year for healthcare would be a huge understatement. Exponentially greater acceptance and use of health IT — driven by pandemic safety concerns — led to a boom in solutions from existing and startup players entering the scene, making it...
Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership. For a company to be seen as an innovator in...
Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...
The market for telehealth services is exploding with year-over-year growth estimated at 80% due to the pandemic. If you’re a vendor looking to break into the market, you better be on your game because the competition is getting heated. The right marketing and PR...