Analyst and influencer relations is about engaging credible people in a specific market and building relationships. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your...
In my time at Merritt Group, I've learned a tremendous amount about emerging technology in today's world, and I continue that hunt for knowledge each day. An area that's recently caught my eye is the exploding blockchain space, which seems to increasingly dominate...
As we enter this next phase of the pandemic, how should organizations shift their marketing priorities? What has changed about the sales process? How should you realign budgets and staff to do more with less? Merritt Group hosted the webinar CMO Insights: Sales &...
I empathize with 2020 and 2021 college graduates entering today’s job market. COVID-19 is changing the way businesses operate in the short term of course, but the long term impact remains unclear. I graduated in 2009 (shout out to Lake Forest College) and the economy...
In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...
The current market is possibly the toughest that modern businesses have ever faced. Millions of people are unemployed. Businesses are wondering when they’ll reopen. More than half of Americans are afraid of what the future holds. How do you market at a time like this?...