“Coronavirus” has quickly become the most frequently googled term by a long shot as new outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed two million according to Johns Hopkins, with hundreds of...
I presented a webinar this week on How to Market & Sell When It's Not 'Business as Usual' as part of NVTC's "Business Continuity in a Pandemic" series. The virtual event broached a very important topic we’re all dealing with right now: businesses are...
Building a professional network as a communications professional is not an outdated concept. When you have a network of smart, strategic and capable resources in your corner, it is easier to find expertise when a project is just outside of your comfort zone, gather...
Other than your own skillset, a PR professional is only as good as their network. While the right connections are critical to getting your story out to the market, equally so is the power of your own personal connections. The ability to continually learn from others...
There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key...
Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results? In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail...