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I presented a webinar this week on How to Market & Sell When It’s Not ‘Business as Usual’  as part of NVTC’s “Business Continuity in a Pandemic” series. The virtual event broached a very important topic we’re all dealing with right now: businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? 

Organizations can’t afford to come to a grinding halt, but they also can’t operate as usual. In this webinar, I share the insights I’ve been discussing with clients to a wider audience who may be struggling with those same questions and concerns – and now I’d like to make this content available to anyone who may need guidance. 

A replay of the webinar is now available on the NVTC website. I encourage you to circulate these pivot strategies and tactics with your organization.



Please stay safe everyone, and please don’t hesitate to reach out to me at with any questions around how to navigate sales and marketing initiatives during this unprecedented time. Also, for more insights visit COVID-19 communications free resource center

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