After a couple of years of rebuilding post-pandemic, the HIMSS 2024 conference still packs a punch as one of the top healthcare IT conferences in the world. Certainly, ViVE and HLTH are drawing more healthcare marketing dollars since pre-2020, but HIMSS doesn’t seem...
When it comes to GenAI adoption, marketing is leading the way. According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed. Salesforce found that...
As a marketing, PR, and creative agency, we have a lot of tried-and-true tactics we rely on to drive success for our clients. However, we also recognize that the market shifts and evolves. The only way for us to remain at the top of our game is to adapt alongside the...
At the core of every marketing campaign is this question: What makes your audience tick, and how can you grab their attention to take them through your entire marketing funnel? Video is your golden ticket. When executed correctly, video marketing can be the most...
Our recent survey of health system chief information officers (CIOs) revealed that they take a lot of stock in what Key Opinion Leaders (KOLs) have to say. In fact, KOLs ranked number one and outpaced “influencers” and even “peers” when it came to who they listen to...
For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...