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Government decision-makers are harder than ever to reach. Long procurement cycles, complex buying committees, and strict compliance requirements make traditional approaches less effective. That’s why signal-based marketing, a strategy that uses intent data and...
When it comes to GenAI adoption, marketing is leading the way. According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed. Salesforce found that...
As a marketing, PR, and creative agency, we have a lot of tried-and-true tactics we rely on to drive success for our clients. However, we also recognize that the market shifts and evolves. The only way for us to remain at the top of our game is to adapt alongside the...
Government marketing poses a unique challenge. Not only do you have to talk the government talk, but marketers must also understand how to navigate the federal purchasing cycle, build trust with key decision-makers, optimize for the right communication channel, and...
2021 was an unprecedented year in the government media landscape, and we’re forecasting the shifting momentum will continue in 2022. It’s only fair for a media landscape to match a rapidly changing environment in the federal government. We’ve seen continued...
In the final segment of our three-part series on federal account-based marketing, Peter Jacobs of Merritt Group is joined by Aaron Heffron, Executive Vice President of Market Connections and Kate Tong, Senior Director of US Public Sector Marketing for Elastic to...