In order to raise awareness of next-generation recruiting best practices, empower agencies to hire millennials and gen-Z employees and drive interest in Monster recruiting solutions, Merritt Group partnered with Monster Government Solutions to launch the Monster Next-Gen Recruiting campaign. The thought leadership-focused content campaign was aimed at positioning Monster as a trusted partner in helping agencies recruit the next-generation federal workforce.
The cross-channel campaign targeted federal buyers across the end-to-end buying process. Merritt Group ran print ads in Government Executive Magazine, sponsored posts on Facebook and Twitter, ran an email nurture campaign and executed strategic PR outreach to drive the target audience to a centralized microsite that featured an infographic wall poster, compelling blog posts and gated Next-Gen Recruiting assets. We used agency-specific nurture strategies to drive sales accepted leads (SALs), reaching key targeted agency decision-makers.