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Case Study: VIPRE Boosting Online Sales by 20 Percent

Merritt Group's Results for VIPRE Antivirus

Goals

Security company VIPRE antivirus business objectives focused on driving a significant increase in online sales through its eCommerce portal. The company sells antivirus software to both consumers and businesses in competitive markets filled with large, recognizable brands. VIPRE Antivirus needed to increase its brand presence among target buyers, increase traffic to its website and drive online sales.

Solution

Our performance marketing team developed a strategy for VIPRE Antivirus started with a data audit, including analyzing audience, marketing automation and advertising data. We focused our spend on the high-performing segment and developed a personalized, cross-channel paid media program to increase website traffic, leads and conversions. Within 90 days, we increased business leads per week by 30 percent and drove a 20 percent increase in online sales. Our 90-day pilot turned into a two-year engagement that led to the company’s goal of an exit via acquisition.

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