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Listen up, corporate America: AI is here to stay
Merritt Group’s new study reveals over 90% of decision makers believe their organizations will increase their use of AI year-over-year—but as demand for this technology increases, so does the need for more education. This is the second installment of our...
New study shows AI adoption is surging—but enterprise buyers won’t just take your word for it
Merritt Group Launches AI Technology Practice to help vendors navigate a maturing market. Artificial Intelligence (AI) has stunned the world with its potential to reshape how work gets done. Offices are abuzz as workers experiment with these new tools...
RSA 2024: Top trends and what they mean for security marketers
Once again, the cybersecurity community made its collective annual trip to the RSA Conference in San Francisco, CA from May 6-9. Met with much anticipation, exhibitors excitedly displayed the latest and greatest innovations since the industry last gathered in April...
What are cybersecurity’s top influencers expecting at RSA 2024?
It’s hard to believe that RSA Conference week is finally here! After months and months of preparing for cybersecurity’s "Super Bowl" event, more than 40,000 people will come together in San Francisco to network, learn new things, and determine what is "The Art of...
HIMSS 2024: 5 marketing takeaways
After a couple of years of rebuilding post-pandemic, the HIMSS 2024 conference still packs a punch as one of the top healthcare IT conferences in the world. Certainly, ViVE and HLTH are drawing more healthcare marketing dollars since pre-2020, but HIMSS doesn’t seem...
Introducing MG Labs: Testing the future of marketer-machine collaboration
A recent report from Accenture stated that “Gen AI is poised to provide the most significant economic uplift and change to work since the agricultural and industrial revolutions.” That’s a big statement. And even if it’s partially true, we’re all currently...
5 effective strategies to stand out in the edge computing market
The global edge computing market is predicted to reach $156 billion by 2030—primarily driven by AI, 5G, and IoT, according to ResearchAndMarkets. The market is undoubtedly exciting and quickly evolving—and everyone wants a piece. What’s happening with edge computing...
MG Labs evaluates HubSpot AI: Strengths and weaknesses
In the rapidly evolving marketing landscape, staying ahead of technological advancements is not just an option; it's a necessity. As a forward-thinking marketing agency, we're always looking for tools that streamline our operations and enhance the value we deliver to...
The space for public relations and marketing in the great beyond
On Oct. 4, 1957, the Soviet Union declared the success of its space program after its Sputnik satellite was launched into orbit and successfully communicated with Earth. Less than a year later, the National Aeronautics and Space Administration (NASA) was open for...
Essential ABM tips for better engaging B2B target accounts
In B2B tech marketing, where every campaign is scrutinized and every strategy dissected, there are still unexplored areas of Account-Based Marketing (ABM) that are becoming essential for any tech CMO looking to make a real impact on target accounts. We've ventured...