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Corporate Culture

How to make personal branding work for You

As marketers and PR pros, we’re obsessed with the nuances of our company’s brand. But it’s just as critical to take control of your personal brand. Trying to forge a professional connection with an industry influencer? Looking to move up (or out) at work? How you’re...

5 strategies for CMO success in a decentralized world

Merritt Group is 25 years old. In this series of posts, our partner team is exploring what’s changed over those 25 years. But more importantly, how marketing leaders can adapt now and in the future. The decentralization of customer interactions, fueled by the...

6 tips for creating modern messaging platforms

In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands.  Messaging and positioning, which usually go hand-in-hand, form the foundation of a...