Venafi, a leader in securing digital keys and certificates, needed to elevate its message to C-suite decision-makers. The company was covered by the trade press, but needed to get in front of the CISO and others in the enterprise C-suite. The challenge was that mainstream media didn’t understand the role that securing keys and certificates plays in creating a foundation of trust.
Merritt Group helped Venafi simplify its message to show mainstream reporters the close connections between major breaches and unsecured keys and certificates. We launched media campaigns around breaking news, positioning Venafi’s Head of Threat Intelligence as a thought leader. We also launched major reports, including those around the one year anniversary of the Heartbleed vulnerability and the Ponemon Institute’s “Cost of Failed Trust” report.