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Marketing and selling to today’s CISO is no easy task. CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone – let alone a vendor trying to sell them something – grab their attention.

To reveal how B2B cybersecurity companies can better reach elusive CISOs, Merritt Group partnered with T.E.N., a relationship-marketing firm focused on security, to survey leading CISOs to find out what influences their buying behavior and triggers a sale.

Download the report to learn:

  • What CISOs expect from vendor marketing and sales
  • How CISO marketing and sales have evolved the past few years
  • How COVID-19 has changed how to market and sell to CISOs
  • What marketing sources/assets and CISOs not paying attention to