Marketing and selling to today’s CISO is no easy task. CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone – let alone a vendor trying to sell them something – grab their attention.
To reveal how B2B cybersecurity companies can better reach elusive CISOs, Merritt Group partnered with T.E.N., a relationship-marketing firm focused on security, to survey leading CISOs to find out what influences their buying behavior and triggers a sale.
Download the report to learn:
- What CISOs expect from vendor marketing and sales
- How CISO marketing and sales have evolved the past few years
- How COVID-19 has changed how to market and sell to CISOs
- What marketing sources/assets and CISOs not paying attention to