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Case Study: IonQ Putting a Quantum Computing Startup on the Map

Case-study-graphic_IonQ

Goals

IonQ, a universal quantum computing startup, wanted to make a splash in its market with heavy-hitting competitors. Peter Chapman (previously Director at Amazon) the company’s newly named CEO, secured leading investment from Samsung Catalyst Fund and Mubadala with an additional eight investors. IonQ enlisted Merritt Group to coordinate with all 10+ investors, lead all external and internal communications strategies and execution, and drive the content and social media strategies for the funding announcement.

Solution

Merritt Group developed a comprehensive announcement strategy with participation from lead investors, Samsung, to break through the noise of competitive quantum computing tech giants like IBM, Google, Regietti and others. MG executed an embargoed media strategy, securing pre-briefings both independently and jointly with Samsung with Forbes, Fortune, Financial Times, Reuters and Baltimore Business Journal. Merritt Group media trained Peter to perfect the launch narrative, drafted the internal and external materials for the announcement, and coordinated messaging and FAQs with Samsung to deliver a cohesive story to the media. The funding news made a big splash in IonQ’s market with very high-profile business press and trade coverage, and positioned the company strongly in the market ahead of future growth.