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Content Marketing

5 Steps for Positioning Your CEO as a Thought Leader

CEOs are typically the public face of their company, and they need a market presence to match. Here are five tips for building your CEO into a thought leader. 1. Define their personal brand CEOs (and their personalities) come in all shapes and sizes. Before stepping...

6 tips for creating modern messaging platforms

In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands.  Messaging and positioning, which usually go hand-in-hand, form the foundation of a...

7 B2B & B2G marketing predictions for 2022

While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...

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