At the core of every marketing campaign is this question: What makes your audience tick, and how can you grab their attention to take them through your entire marketing funnel? Video is your golden ticket. When executed correctly, video marketing can be the most...
It’s that time of year again when we’re inundated with tips on self-improvement and predictions for the months ahead. However, 2023 promises to be especially interesting for marketers. Over the past 25 years, we've seen two major recessions, huge advances in...
CEOs are typically the public face of their company, and they need a market presence to match. Here are five tips for building your CEO into a thought leader. 1. Define their personal brand CEOs (and their personalities) come in all shapes and sizes. Before stepping...
In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands. Messaging and positioning, which usually go hand-in-hand, form the foundation of a...
While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...
The realities of the digital divide present a dilemma for EdTech marketers looking to tell their innovation stories to media and reach buyers. With nearly 12 million U.S. K-12 students still lacking access to devices and high-speed internet at home, the disparity...