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Content Marketing

The GenAI Advantage: 3 Marketing Use Cases for ChatGPT

When it comes to GenAI adoption, marketing is leading the way.  According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed.  Salesforce found that...

5 Steps for Positioning Your CEO as a Thought Leader

CEOs are typically the public face of their company, and they need a market presence to match. Here are five tips for building your CEO into a thought leader. 1. Define their personal brand CEOs (and their personalities) come in all shapes and sizes. Before stepping...

6 tips for creating modern messaging platforms

In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands.  Messaging and positioning, which usually go hand-in-hand, form the foundation of a...

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