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Get the inside scoop on the latest strategies, trends and best practices for engaging your audiences and converting your buyers.

Content Marketing

6 tips for creating modern messaging platforms

In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands.  Messaging and positioning, which usually go hand-in-hand, form the foundation of a...

7 B2B & B2G marketing predictions for 2022

While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...

How To Build a Great B2B Website in 10 Easy Steps

A majority of online visitors — as many as 88%, according to one study — are less likely to return to a website after a poor experience. If you sell products or services to other businesses, the quality of your online presence is vital to your ability to create brand...

B2G Marketing for Federal RFP Success

Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...

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