While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...
The realities of the digital divide present a dilemma for EdTech marketers looking to tell their innovation stories to media and reach buyers. With nearly 12 million U.S. K-12 students still lacking access to devices and high-speed internet at home, the disparity...
A majority of online visitors — as many as 88%, according to one study — are less likely to return to a website after a poor experience. If you sell products or services to other businesses, the quality of your online presence is vital to your ability to create brand...
Reaching federal decision-makers has always been a challenge. Traditionally, this was due to the restrictions placed on the content they’re allowed to view during work hours; but now with a shift towards telework policies, it’s more about finding them where they are,...
Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
Federal is an old-school market that requires an old-school marketing approach. Right? Not anymore. Investing in digital approaches to reach federal decision-makers is more important than ever as COVID-19 teleworking policies push an increasing number of government...