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Lay of the Brand Podcast Episode 13: Virtual Event Speaking – Land the Gig, Make it Unforgettable
The way the B2B tech world hosts professional events and meetings has been drastically altered due to the Coronavirus pandemic. The crisis forced countless events to be cancelled or postponed and forced organizations to get even more creative with how they seek to...
5 Tools to Supercharge Your Content Marketing
There are more than 8,000 marketing technology (martech) solutions on the market today according to Chief Marketing Technologist Blog. Who has the time to try even a fraction of the tools depicted in this eyesore of a “supergraphic”? To cut through the clutter, here...
Where are the Big Bets in Cyber PR & Marketing for 2021?
As we head into this final quarter of an unforgettable 2020, I’m starting to think about where cyber companies should focus their marketing in 2021. Ironically, experts argue that during a recession, marketing is the one engine you should keep investing in—so you can...
Learn How to Break Through the Cyber PR Noise at CyberMarketing Con 2020!
The Cyber Marketing Society just launched its inaugural CyberMarketing Con 2020, offering numerous panels and intriguing discussions in order to help cyber marketing and PR professionals succeed. Scheduled to take place on Wednesday, September 23rd, at 10am ET, the...
Lay of the Brand Podcast Episode 12: How to Land Funding in Today’s Environment
This year’s economic downturn has forced many entrepreneurs to stop and reevaluate how (and if) they will pursue their startup dreams. But innovators—don’t give up hope just yet. For the right idea backed by the right team and marketing strategy, there is still...
5 Tips to Turn Your CEO into a Telehealth Thought Leader
Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership. For a company to be seen as an innovator in...
Supporting Women in Tech: Where Rubber Meets the Road
The ratio of men to women in engineering is 5:1 and only 37 percent of tech startups have at least one woman on the board of directors, according to recent stats. The time to change that disparity is now. That’s why I’m using this blog as a platform to help support a...
School’s in Session: The ABCs of Media Relations
Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
Will Your Telehealth Brand Thrive? Test Your Messaging
You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...
13 Stats To Influence Your Telehealth Marketing in the Wake of COVID-19
The market for telehealth services is exploding with year-over-year growth estimated at 80% due to the pandemic. If you’re a vendor looking to break into the market, you better be on your game because the competition is getting heated. The right marketing and PR...