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How to Approach Media Relations During a Pandemic
In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...
The Dos and Don’ts of Marketing & PR in a Time of Crisis
The current market is possibly the toughest that modern businesses have ever faced. Millions of people are unemployed. Businesses are wondering when they’ll reopen. More than half of Americans are afraid of what the future holds. How do you market at a time like this?...
NVTC Guest Webinar: How to Market & Sell When It’s Not ‘Business as Usual’
I presented a webinar this week on How to Market & Sell When It's Not 'Business as Usual' as part of NVTC's "Business Continuity in a Pandemic" series. The virtual event broached a very important topic we’re all dealing with right now: businesses are...
3 Takeaways from Cyber Press Uncorked at Our RSA Wine Down Panel
With 36,000 registrants, 704 speakers and 657 exhibitors, this year’s RSA was as exciting as ever! The steady buzz of conversations swirled around the battle between the DoD and Huawei, security risks associated with the rise of genetic-testing services and of course...
Can We Still Build Professional Networks in the Age of Digital?
Building a professional network as a communications professional is not an outdated concept. When you have a network of smart, strategic and capable resources in your corner, it is easier to find expertise when a project is just outside of your comfort zone, gather...
Top Silicon Valley PR Events to Attend in 2020
Other than your own skillset, a PR professional is only as good as their network. While the right connections are critical to getting your story out to the market, equally so is the power of your own personal connections. The ability to continually learn from others...
10 Survival Tips to Stay Healthy During RSA
Hard to believe it but RSA week is almost here! With 15 of our security clients attending and planning our own RSA “Wine Down” event, our team has been rather busy since early December! Once again, the RSA show floor will be bustling next week with more than 40,000...
The Naughty & Not-So-Nice: Cybersecurity in 2019
This year, Krebs made a list and checked it twice… the result? Lots of hackers were naughty, and far fewer were nice. As we approach the holidays, we’re looking back on the worst cyber incidents of 2019 to see the worst of the cyber grinches this year. Capital One In...
Podcast: How to Maximize and Prioritize Your Marketing Budget
Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't...
How CSPs Can Effectively Market Enterprise 5G
In our previous blog posts, we talked about how to create an effective marketing strategy around 5G innovations and specific PR strategies to get the job done. In this post, we’ll uncover what 5G could mean for the enterprise and how communications service providers...