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Clutch Recognizes Merritt Group With Two ‘Top Firm’ Awards
Clutch, a market research firm that uses data-driven results to rank and rate the highest performing B2B companies, named Merritt Group a top corporate communications firm in April, and announced on August 10 that Merritt Group has been recognized in a second category...
Marketing Technology: Expectations vs. Reality
The marketing technology landscape is enormous. According to Forrester, marketing technology tools consume about 20% of the average B2B marketing budget, with over 8,000 tools as of 2021. CRM, marketing automation, content marketing, customer experience,...
Driving Black Hat Buzz: Tips for Success from Media and Analysts
Driving Black Hat Buzz: Tips for Success from Media and Analysts It’s not news to anyone in the cybersecurity community that Black Hat season is chaotic. Even before “masks required” signs went up and social distancing stickers were glued down to floors, companies had...
Lay of the Brand Podcast Episode 17: B2G ABM Prospecting with Mark Amtower
Much of the account-based marketing (ABM) program’s success is dependent on knowing who the decision-makers, contributors, and influencers are but how can marketing and capture teams identify and categorize these targets? And once you’ve found them, how do you...
B2G Marketing Huddle with Brian Chidester and Matt Donovan
On the heels of Merritt Group's launch of the B2G Marketing Playbook, our very own Matt Donovan (SVP for Government at Merritt) sat down on The Government Huddle with Brian Chidester to discuss the importance of agency-specific efforts in the federal space and...
SEM vs. SEO For B2B Enterprises
Throughout the B2B marketplace, businesses face a crucial digital marketing question: "Should we invest in an SEM or SEO strategy to generate leads?" It's not always a simple answer, and there are certainly benefits to each route. To reach an effective solution,...
PR Technology On the Horizon: What to Expect
Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...
Three Takeaways From Google & Apple’s Privacy Plays
With consumers and regulators demanding increased transparency around data collection and usage, a reckoning is on the horizon for Big Tech and the advertising industry at large. The unregulated collection of personal data has fueled an entire industry that now sits...
Lay of the Brand Podcast Episode 16: Diversity Equity and Inclusion
"It comes back to diversity of thought, are you shaping your message for various audiences or are you shaping your message for one?" — Carrie Drake, Director of Government Marketing, Maxar Diversity, equity, and inclusion (DE&I) are in the forefront of a national...
How To Address the Digital Divide In Your EdTech Marketing Strategy
The realities of the digital divide present a dilemma for EdTech marketers looking to tell their innovation stories to media and reach buyers. With nearly 12 million U.S. K-12 students still lacking access to devices and high-speed internet at home, the disparity...