Sitemap
The Role of the Press Secretary and B2G Landscape is Changing, One Tweet at a Time
With more than 269.6 million users and climbing, Twitter has become one of the largest social media platforms in the world, allowing everyone from CEOs to teens to instantly share their thoughts. While sending out a tweet may have a low impact on the everyday citizen,...
Podcast: Storytelling in the Tech Industry – Do’s and Don’ts
From defining controversial technological innovations to relaying empathy during times of crisis, there are many challenges when it comes to successful storytelling in the tech industry. In the latest episode of Merritt Group’s very own Lay of the Brand podcast, we...
Keep Your Logo. Refresh Your Brand.
There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key...
3 Benefits of Research-Powered Thought Leadership
Does thought leadership still matter to government audiences? That was the core question that I discussed with Aaron Heffron of Market Connections as part of their webinar series on marketing to the Federal Government. The short answer is yes, but you should still...
Podcast: The Evolution of Performance Marketing in Tech
Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results? In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail...
How to Dominate Black Hat Headlines This Year
In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of...
Boost PR and Marketing Results Through Evidence-Based Strategies
What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications? I had about 30 minutes to discuss this last week during a media relations...
Is Content Marketing…Just Marketing?
The buzz around what “content marketing” is or is not can be a bit confusing for marketers like me who have been around the block and seen the communications landscape shift over the past decades. Why? Because I view content as the foundation and fuel for any campaign...
Brand a Startup in Half the Time: Here’s How
Don’t be scared at the prospect of branding, assuming you need an extensive timeline and a massive budget to be successful. A branding project doesn’t have to take months or years. Accelerating the execution process - from concept to implementation - just takes a few...
Podcast: Ingredients for Creating an Agile Brand
Have you ever wondered whether it’s more important to stick to your company’s core values or shift them to fit society’s evolving standards? According to an expert in the field, you don’t always have to pick one over the other. In a recent episode of Merritt Group’s...