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Lay of the Brand podcast episode 21: Creating valuable B2G content for ABM
In the second of a three-part series on federal account-based marketing Peter Jacobs of Merritt Group, Aaron Heffron of Market Connections and Courtney Hastings of Qlik discuss how information and data can inform content strategies and how messaging, collateral and...
3 tips to boost your healthcare AI message In 2022
While many industries struggled to survive during the pandemic, digital health was having its moment to shine. Since March 2020, billions of dollars in funding have poured into the space and startups have continued to boom. As a result, marketers have faced added...
Lace up your sneakers for Merritt Group’s 2021 Annual Merrython!
Over this past year, Merritt Group has grown and evolved in more ways than one, and giving back is more important to us than ever. Last year, we had to get creative and come up with a way to engage staff, partners, and clients in helping our community, while keeping...
Lay of the Brand podcast episode 20: EdTech: adapt & evolve
COVID upended learning for K through 12 students and their families — yet the pandemic also accelerated the implementation of EdTech for virtual learning and administration. With school districts across the country again fully embracing classroom learning, we're...
Tips for enhancing your personal security posture: National Cybersecurity Awareness Month
It’s hard to believe that National Cybersecurity Awareness Month (NCSAM) is already celebrating its 18th year! NCSAM was originally created in 2004 via a partnership between National Cyber Security Alliance (NCSA) and the Cybersecurity and Infrastructure Agency...
What will resonate with the tech press heading into 2022?
It’s hard to believe we have just a few months left in 2021, but that doesn’t mean technology news will slow down — if anything, it’s going to speed up. While groundbreaking technology innovations and developments, or just the latest smartphone, can capture the...
Lay of the Brand Podcast Episode 19: Data-driven Account-Based Marketing for the Federal Government
In the first of a three-part series on B2G Marketing, Merritt Group and Market Connections discuss how to optimize your account-based marketing (ABM) approach for the federal government market. For the Lay of the Brand podcast, Peter Jacobs of Merritt Group and Aaron...
Join us at CyberMarketingCon 2021: Reaching the CISO with Valuable Thought Leadership
The second annual CyberMarketingCon is this week and I’m excited to moderate a panel session on Friday, September 25th at 11am ET focused on how thought leadership can help marketers reach and influence the CISO buyer — as we’ve seen time and again in Merritt Group’s...
Back to School 2021: Is Your EdTech Marketing Strategy Ready?
School buses are rounding the corner. Backpacks are filling up with fresh supplies. That’s right—school is back in session. But the 2021 back-to-school season is set to be a unique one with the return to in-person learning for much of the United States. In...
Protect Your Campaign Budget With Ad Fraud Tools
By 2025, $500 billion per year will be spent on digital advertising. With all that money being spent by companies trying to grab a few milliseconds of attention, the costs of ad fraud can add up quickly. It’s estimated that in 2019 that cost was $42 billion, an...