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D.C. Women: Innovators of Tech
This past week, I had the opportunity to listen and engage with thought leaders, mentors and mentees at a Women in Tech event at D.C.’s General Assembly. Upon walking into the suite, I was immediately in awe of the aesthetically-pleasing office, where chalkboard walls...
Remembering Patty Groce with Inaugural Award to Three Roots International
Caring. Welcoming. Warm. Vibrant. Smart. Funny. Full of life. These are just a few words and phrases that come to mind when remembering Patty Groce, former vice president of Human Relations here at Merritt Group. Patty served the agency for 10 years, bringing...
Trying to Market to the CSO? You Better Understand Their Buyer Persona First
If you had a chance to read our last blog in our “Marketing to the CSO” series, we’d like to continue the journey of helping security marketers better understand and reach the CSO buyer. This is a continual pain point we hear in many client discussions and one...
Trying to Market to the CSO buyer? Make Sure TO INVEST IN THE RIGHT CHANNELS
Like any good cybersecurity marketer, we understand that our goal is to help our clients get their messages in front of the right influencers via the right channels with the right content that will resonate with the right decision maker(s). In the cybersecurity...
Security, Privacy, Standards & Regulation: Hot IoE Topics at U.S. Chamber of Commerce Foundation Event
On Tuesday before the Pope shut the town down, I had the pleasure of heading to the U.S. Chamber of Commerce for a full-day event on, “The Internet of Everything: Data, Networks and Opportunities.” The event brought together a solid lineup of industry, government,...
Why IoT Will be Federal IT’s Biggest Trend in 2016 & Beyond
In a few years, the average person will come into contact with more than 5,000 connected devices on a daily basis. That assertion by Marty Trevino, Organizational Architect and Senior Strategist for the National Security Agency, drew a collective “Whoa” from the...
Top 5 Traits to Look For In an IoT Marketing Communications Agency
Any successful marketing executive at an IoT vendor or at a technology company looking to enter the IoT market needs to know how to pick out the right marketing communications agency partner. From what we hear from clients in all of our Practice Groups, it comes down...
What is the ROI of Social Media?
In conversations with clients, many often wonder: What is the value of social media? Why should I invest here? And how can I show success? It’s no secret that maintaining an online presence requires time, resources, and a little grit. So what’s it all worth, and how...
A Winning Launch Plan for New IoT Technologies
As connected devices and “smart” technology continue to transform industries, more and more companies are developing Internet of Things (IoT) solutions that will be part of the projected $1.7 trillion market by 2019. The opportunity is huge, but these companies need a...
Who are the Top IoT Influencers You Need to Reach?
When trying to study the IoT market, sometimes it’s hard to identify exactly who you should try to engage with in conversation. However, there are a number of individuals and companies rising to the top in terms of influencers to watch. Let’s take a look at some of...