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Has COVID-19 Already Sabotaged 2021 Emerging Tech?
While COVID-19 has infiltrated every aspect of our lives this year — from the way we work to the way we socialize to the way we grocery shop — one thing is for certain: the evolution of emerging technology is not slowing down. In fact, the Merritt Group Emerging...

3 Trends that Will Shape Government Marketing in 2021
As 2020 mercifully comes to an end, we’re all stuck with the same thought: 2021 has to be better, right? The pandemic is raging on, but there are promising signs on the vaccine front. Presidential transitions are complicated and messy, but they also tend to bring...

Forecasting the Future: 7 Cyber Marketing Predictions to Shape the New Year
To say 2021 was a disruptive year would be putting it mildly. The coronavirus pandemic wreaked havoc across industries and the PR and marketing world was far from immune. While we may have emerged fairly intact compared to industries like travel and hospitality, the...
![B2B Tech Marketing Predictions for 2021 are Inescapably Tied to COVID-19 [Infographic]](https://www.merrittgrp.com/wp-content/uploads/2021/01/1-1-1080x628.png)
B2B Tech Marketing Predictions for 2021 are Inescapably Tied to COVID-19 [Infographic]
Binge-watching, sourdough baking, learning pods—all trends that we’ve read about endlessly as the world continues to combat the pandemic. But from a business perspective, the huge shifts in how society works, lives and interacts have impacted everything from budget...

Quick-start Couch to Race Course Guide for Your Merrython Training
Thanksgiving is just around the corner and what better way to burn off those holiday treats than by participating in our inaugural Merritt Group Merrython virtual charity run! Not sure how to prepare for the big day? We have you covered – Sam Gunther, personal trainer...

Lace-up your running shoes for Merritt Group’s Virtual Merrython!
The Merritt Group team always looks forward to the best week of the year—Merry Week of Giving—where our offices come together for a week of volunteering, holiday activities and giving back to the local community. We knew this year was going to be different with our...

Lay of the Brand Podcast Episode 14: How to Market to CISOs with 7-Eleven & T.E.N.
Most people in cybersecurity know that marketing and selling to today's Chief Information Security Officer (CISO) is not easy. They have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone, let alone a...

Cyber Marketing in the Age of COVID-19: Everything You Need to Know
Much like any other industry, COVID-19 turned the marketing world upside down. According to Gartner’s Annual CMO Spend Survey, almost half of CMOs reported a budget cut of more than five percent since the onset of COVID-19—many reporting cuts of more than 15 percent....

7 Telehealth Marketing Bad Habits to Break for 2021
As we head into the final stretch of an unforgettable 2020, telehealth marketers are likely just trying to keep their head above water. With relaxed policies and the infusion of $200M from the CARES Act, combined with an increase in patient willingness to try virtual...

Lay of the Brand Podcast Episode 13: Virtual Event Speaking – Land the Gig, Make it Unforgettable
The way the B2B tech world hosts professional events and meetings has been drastically altered due to the Coronavirus pandemic. The crisis forced countless events to be cancelled or postponed and forced organizations to get even more creative with how they seek to...