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How To Build a Great B2B Website in 10 Easy Steps
A majority of online visitors — as many as 88%, according to one study — are less likely to return to a website after a poor experience. If you sell products or services to other businesses, the quality of your online presence is vital to your ability to create brand...
How to Engage Federal Decision-Makers Where They Are
Reaching federal decision-makers has always been a challenge. Traditionally, this was due to the restrictions placed on the content they’re allowed to view during work hours; but now with a shift towards telework policies, it’s more about finding them where they are,...
B2G Marketing for Federal RFP Success
Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
3 EdTech Story Angles the Media Is Writing About
As we enter 2021, the coronavirus refuses to take a hint and in fact, it continues to evolve as new variants emerge in Africa and Europe. As a result, so will distance and hybrid learning—and education technology (EdTech) companies need to be ready for this next...
Why Digital Marketing is (Still) the Best Way to Reach Federal Decision Makers
Federal is an old-school market that requires an old-school marketing approach. Right? Not anymore. Investing in digital approaches to reach federal decision-makers is more important than ever as COVID-19 teleworking policies push an increasing number of government...
Crossing the Finish Line: Here’s What We Accomplished During Merry Week of Giving
As we wrap up 2020, I’m thrilled to share that we’ve also closed out another fantastic Merry Week of Giving at Merritt Group. Despite shifting gears to accommodate a more virtual, socially-distanced world, we've been able to exceed our expectations raising more than...
Lay of the Brand Podcast Episode 15: Do Newswires Have a Future? with Gregg Castano of News Direct
The PR and marketing playbook for the past several decades has relied heavily on news distribution services. But today, the divide between legacy news outlets and modern news sites, bloggers and social media influencers is enormous, fragmenting readership and fed by a...
How To Message To the EdTech Audience
It’s no secret that the coronavirus pandemic uprooted industries across the board, forcing businesses to rethink their marketing plans and quickly shift strategies. For EdTech marketers, in particular, looking to stake a claim in a newly booming industry, the new wave...
4 COVID-19-Approved Tactics For EdTech Marketers
EdTech is one of the few industries that has seen a surge in growth since the onset of the COVID-19 pandemic as schools and universities suddenly pivoted to online instruction, with, frankly, mixed results. Although some school systems and colleges have returned to...
5 Healthcare Marketing & PR Predictions to Drive Demand in 2021
To say 2020 wasn’t a monumental year for healthcare would be a huge understatement. Exponentially greater acceptance and use of health IT — driven by pandemic safety concerns — led to a boom in solutions from existing and startup players entering the scene, making it...