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IoT Media Coverage is Growing Up
Does anyone else feel like the internet of things is starting to become one of those phrases that loses meaning when you say it too many times in a row? For a stretch of time, IoT was the buzzword, but as the space becomes more and more crowded, the conversation is...
Deep Learning for Business: The Tech That’s Transforming Big Data
Technology companies are always looking for the next big thing, and at Merritt Group it’s our job to be on top of the latest trends, so our clients are always one step ahead when they’re strategizing the future of their companies. For the past few years, it’s been big...
Is Your Social Media Strategy Failing? Here’s How to Fix It
So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing...
5 Steps to Nailing a Brand Redesign
A brand isn’t just a logo. It represents a company’s personality and influences how every single person — from customers to employees — perceive the business. Getting a rebranding effort right is vitally important, and companies need to proceed with a purpose. At...
WannaCry Wake-Up Call: Enterprises Need to be Agile to Out-Evolve Ransomware
The WannaCry ransomware attack represents one of the most severe malware attacks of the year so far, and one that has shifted the tides in the cybersecurity market. Prior to this attack, some of the world’s most sophisticated cyber tools remained in the hands of...
How to Develop a Content Strategy That Attracts Buyers
Any marketer with a skeptical eye toward content needs to read only one statistic to change their mind: Content marketing generates approximately three times as many leads as traditional marketing per dollar spent. Whether through blogging, producing videos or...
Healthcare Marketing Audit: The Most Popular Healthcare Content of 2016
Driving potential customers to meaningful, compelling content is fundamental to marketing and sales success. Customers need to know, trust and understand your business value early on in their buyer journey, and content -- through articles, blog posts, white papers,...
Healthcare Marketing Audit: Who’s Investing in Google AdWords
According to Forrester, “today’s (B2B) buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle,” and recent studies show that 74 percent of business buyers conduct more than half of their research online before...
Healthcare Marketing Audit: The Integrated Marketing Imperative
The most effective marketing campaigns aren’t just about PR or advertising anymore — they utilize integrated content engagement strategies to reach and influence buyers across paid, earned, shared and owned channels. In addition to analyzing the trends and influencers...
Healthcare Media Audit: Data Security Still a Major Concern
Protecting patient privacy has always been the primary concern for providers and physicians, from HIPAA to Electronic Health Records. Now, with more patient data being stored digitally and new technologies like IoT and telemedicine connected to IT networks, protecting...