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GPT-5: Overhyped or misunderstood?
Key takeaways Extended token windows deliver greater consistency over time: GPT-5 shows memory function improvements in maintaining context and consistency in conversations, making it beneficial for extended marketing and PR projects. Hallucinations and...
How marketing and PR agencies can lead on AI governance
AI usage increases daily. In fact, a report from the Federal Reserve Bank of St. Louis says workers spend roughly a quarter of their business day using intelligent automation to complete tasks. Looking more closely at agencies, 75% of PR and marketing pros are...
PR Is the Secret Weapon Behind Generative Search, Especially for B2B
In today’s B2B landscape, Generative Engine Optimization (GEO) is reshaping the path to visibility, and it’s not just about traditional SEO. PR has quietly become the most powerful lever for getting your brand seen, trusted, and cited by AI-driven discovery tools. Now...
What Makes a Great B2B Content Strategy in 2025?
In today's fast-paced digital world, businesses are redefining what b2b content marketing means. In 2025, success hinges on strategic storytelling, multi-format delivery, and agile data-driven refinement. Let's unpack what makes a standout b2b content marketing...
3 proven pillars of a successful partner GTM strategy
Key takeaways A strong joint value proposition is essential: Partners must articulate how their combined solution directly addresses customer pain points and delivers measurable business outcomes. It’s not just about brand alignment—it’s about proving real...
3 earned media tactics to make your brand the AI answer
Key takeaways Earned media is the foundation of AI visibility: As search shifts to AI-generated answers, brands that consistently appear in trusted outlets (tier-one media, respected trades, government/academic domains) will be surfaced more often. AI engines...
Can an AI prompt replace design processes?
As a graphic designer, it’s impossible to ignore how quickly AI is weaving its way into the creative process. From Photoshop’s generative fill tool to Illustrator’s AI-assisted vector generation plugins, design software is evolving to make creation faster and more...
From data chaos to deal flow: Evolving partner marketing with AI
Partner marketing can feel like herding cats while juggling spreadsheets. One day you’re tracking partner performance, the next you’re untangling MDF requests and praying someone actually uses the portal you spent months launching. Imagine having a really helpful...
B2B and B2G content best practices for AI and GEO
Search behavior is rapidly changing. Once, buyers began their journey with a Google search, clicking through pages to find answers. Today, that journey often starts and ends with a generative AI tool like ChatGPT, Google Gemini, Microsoft Copilot, or Perplexity. These...
Automating video creation with Veo3: A review of Google DeepMind’s GenAI tool
Generative AI continues to transform so many facets of content creation. With Google DeepMind’s recent release of Veo3, everybody from marketers to creative professionals can harness the power of generative AI for video production. The technology represents a leap...