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E-E-A-T Explained: Google’s New SEO Standard
At Merritt Group, staying ahead in SEO means understanding Google’s guidelines inside and out. One of the most critical updates for anyone doing content, digital marketing, or working with a B2B SEO agency is E-E-A-T. If you’ve seen that term floating around lately,...
AI as a creative accelerator, not a shortcut
AI in marketing and communications has moved quickly from novelty to necessity. Marketers are no longer just testing pilots — they’re redesigning workflows and driving measurable performance gains. A 2025 McKinsey survey found that two-thirds of organizations are now...
Creative Services for the Healthcare Industry: Design With Compliance, Empathy, and Impact
In the B2B healthcare sector, creative services are more than just visual polish. They’re about balancing regulatory compliance, emotional resonance, and measurable business outcomes. Unlike consumer-facing campaigns, healthcare marketing for business audiences must...
PR and Marketing Services Under One Roof: Why Integration Wins
At Merritt Group, we’re firm believers in the power of bringing PR and marketing services together, streamlined under one roof. As a unified marketing agency and B2B PR agency, we’ve seen how integration paves the way for more compelling storytelling, sharper brand...
GPT-5: Overhyped or misunderstood?
Key takeaways Extended token windows deliver greater consistency over time: GPT-5 shows memory function improvements in maintaining context and consistency in conversations, making it beneficial for extended marketing and PR projects. Hallucinations and...
How marketing and PR agencies can lead on AI governance
AI usage increases daily. In fact, a report from the Federal Reserve Bank of St. Louis says workers spend roughly a quarter of their business day using intelligent automation to complete tasks. Looking more closely at agencies, 75% of PR and marketing pros are...
PR Is the Secret Weapon Behind Generative Search, Especially for B2B
In today’s B2B landscape, Generative Engine Optimization (GEO) is reshaping the path to visibility, and it’s not just about traditional SEO. PR has quietly become the most powerful lever for getting your brand seen, trusted, and cited by AI-driven discovery tools. Now...
What Makes a Great B2B Content Strategy in 2025?
In today's fast-paced digital world, businesses are redefining what b2b content marketing means. In 2025, success hinges on strategic storytelling, multi-format delivery, and agile data-driven refinement. Let's unpack what makes a standout b2b content marketing...
3 proven pillars of a successful partner GTM strategy
Key takeaways A strong joint value proposition is essential: Partners must articulate how their combined solution directly addresses customer pain points and delivers measurable business outcomes. It’s not just about brand alignment—it’s about proving real...
3 earned media tactics to make your brand the AI answer
Key takeaways Earned media is the foundation of AI visibility: As search shifts to AI-generated answers, brands that consistently appear in trusted outlets (tier-one media, respected trades, government/academic domains) will be surfaced more often. AI engines...