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Internet of Things Stats That Wow
If sales of Amazon’s Echo and Google’s Home devices this holiday season have proven anything, it’s that 2017 was a tipping point for the internet of things (IoT). In fact, on Amazon.com, the Echo Dot was the No. 1 selling product over Black Friday weekend. With...
Decoding Health Care’s Biggest Buzzword: Value-Based Care
If there was a winner for biggest buzzword of the year in health care, this year’s may just be value-based care. It’s come to stand for what the future of care can — and should — be, but survey after survey shows it’s discussed often but implemented rarely. To make...
How to Reach a Changing Federal Workforce
There’s no question the federal workforce is changing. The real question is, are you changing with it?In marketing, the key is to reach your audience where they are instead of waiting for them to come to you. And based on the Federal Media and Marketing Study from...
Spending on Paid Media? One Big Reason You Must Actively Protect Your Brand
According to the latest IAB Internet Advertising Revenue report, prepared by PricewaterhouseCoopers, the first quarter of 2017 saw the highest ever earnings for digital advertising in the U.S. — netting over $19.6 billion dollars. This amount was a 23 percent increase...
Preparing for the Next Hurricane Irma, or Harvey: How Analytics and Smart Cities Will Help
The United States has sustained 15 separate billion-dollar natural disasters in 2017, proving to be one of the costliest recovery years on record. How can cities make sure that going forward, their citizens remain safe and their odds of expensive disaster...
LinkedIn and MeetUp: Cut Through the Noise and Engage IoT Influencers
Selling into the exploding internet of things (IoT) market is far from shooting fish in a barrel. The number of vendors in the space that deliver “connected” solutions (or at least say they do) has grown exponentially over the past year, and the industry noise level...
Q&A With Merritt Group-er: Get to Know Katherine Nanney
What do you do at Merritt Group?I’m an account coordinator with the Business Technology Group. What’s your greatest moment — whether in work, school or marketing/PR — so far?I’m early off in my career, but I loved my internship experiences. One of my favorite...
5 Key Takeaways From The Washington Post’s Cybersecurity Summit
Earlier this month, Merritt Groupers Laura Asendio and Melanie Ford joined business executives, leading cybersecurity experts and privacy advocates at The Washington Post headquarters in Washington, D.C., for its Cybersecurity Summit. Seven guest speakers took the...
MACRA Gives a Data-Driven Push to Quality Care
Health care cost versus quality is a contentious political topic these days, And historically, Medicare has received a lot of the attention when it comes to cost-benefit analysis. But some policy changes are not only transforming how this issue is accounted for —...
The Key to The Government Workforce Gap Lies With Millennials
The federal workforce is graying, as more than a third of federal employees will be eligible to retire by 2020. But major federal workforce gaps are already present across the board, and they may only get worse in the next three years. This is by no means a new...