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2023’s Top Marketing and PR Trends, and What’s In Store for 2024
As a marketing, PR, and creative agency, we have a lot of tried-and-true tactics we rely on to drive success for our clients. However, we also recognize that the market shifts and evolves. The only way for us to remain at the top of our game is to adapt alongside the...
Government Marketing Gone Wrong: Key Mistakes to Avoid
Government marketing poses a unique challenge. Not only do you have to talk the government talk, but marketers must also understand how to navigate the federal purchasing cycle, build trust with key decision-makers, optimize for the right communication channel, and...
3 Ways Quantum Computing Companies Can Build A Successful Content Strategy
Quantum computing is rapidly emerging, driven in large part by its promise to solve some of the most complex technology problems of our time. The global quantum computing market is predicted to reach $143.44 billion by 2032, proving that its value can’t be ignored....
3 Ways to Make Cybersecurity Awareness Month More Meaningful
Taylor Swift once said, “I think I’ve seen this film before. And I didn’t like the ending.” Although she was referring to a treacherous relationship, these lyrics ring true for cybersecurity marketers as well. More specifically, the same tune begins to play each fall...
Trendjacking 101: Black Hat Edition
Black Hat (aka hacker summer camp) came back in a big way this year. When combined with simultaneous security events like BSides Las Vegas, DEF CON, and SquadCon, among others, the conference drew in a crowd of more than 30,000 to the Las Vegas strip. But major...
Cyber Marketing in 2023: Will RSA Be a Bellwether of Things to Come?
Cyber marketers everywhere are gearing up for the industry’s biggest event of the year, RSA 2023, which kicked off yesterday in San Francisco! For the last few months, marketing teams have been busy as ever, planning cocktail hours, creating new booth designs,...
6 tips for leveraging video in your health tech marketing strategy
At the core of every marketing campaign is this question: What makes your audience tick, and how can you grab their attention to take them through your entire marketing funnel? Video is your golden ticket. When executed correctly, video marketing can be the most...
Exploring the top 2023 marketing trends with Microsoft and Merritt Group
It’s that time of year again when we’re inundated with tips on self-improvement and predictions for the months ahead. However, 2023 promises to be especially interesting for marketers. Over the past 25 years, we've seen two major recessions, huge advances in...
How to use (and not use) key opinion leaders in healthcare technology marketing
Our recent survey of health system chief information officers (CIOs) revealed that they take a lot of stock in what Key Opinion Leaders (KOLs) have to say. In fact, KOLs ranked number one and outpaced “influencers” and even “peers” when it came to who they listen to...
Survey reveals top 8 healthcare technology marketing tips according to CIOs
For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...