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From data chaos to deal flow: Evolving partner marketing with AI
Partner marketing can feel like herding cats while juggling spreadsheets. One day you’re tracking partner performance, the next you’re untangling MDF requests and praying someone actually uses the portal you spent months launching. Imagine having a really helpful...
B2B and B2G content best practices for AI and GEO
Search behavior is rapidly changing. Once, buyers began their journey with a Google search, clicking through pages to find answers. Today, that journey often starts and ends with a generative AI tool like ChatGPT, Google Gemini, Microsoft Copilot, or Perplexity. These...
Automating video creation with Veo3: A review of Google DeepMind’s GenAI tool
Generative AI continues to transform so many facets of content creation. With Google DeepMind’s recent release of Veo3, everybody from marketers to creative professionals can harness the power of generative AI for video production. The technology represents a leap...
The summer of AI: A defining moment for PR and marketing
This summer has been a watershed moment for artificial intelligence-focused events and policies in and around the Beltway. The season opened with the Northern Virginia Technology Council (NVTC) Impact AI event and built momentum through the Special Competitive Studies...
Rank smarter, not harder: Leveraging Generative Engine Optimization for better SEO results
The SEO playbook is being rewritten in real time. As generative AI continues to infiltrate search engines, chat tools, and content discovery platforms, the old rules of visibility no longer apply. The shift from static keyword strategies to dynamic, AI-informed...
Measuring the effectiveness of GEO strategies: Key metrics and tools for success
As AI-generated search experiences continue to reshape how users discover information, Generative Engine Optimization (GEO) is fast becoming an essential layer of digital strategy. But like any marketing initiative, its real value lies in measurable outcomes....
GEO vs. SEO: Understanding the shift in digital optimization strategies
Search is changing…fast. Where traditional Search Engine Optimization (SEO) once reigned supreme, Generative Engine Optimization (GEO) is emerging to capture visibility inside AI-generated answers, chatbots, and other conversational interfaces. If you’re...
B2B website best practices: How to design a user experience that converts
Designing a B2B website isn’t just about clean layouts and eye-catching visuals — it’s about creating a user experience that builds trust, guides decision-makers, and supports your sales pipeline. In the B2B world, your website is often the first impression a...
Unlocking the future of digital marketing: A deep dive into Generative Engine Optimization (GEO) and Its Impact on SEO
The world of SEO is constantly evolving, and keeping up with the rapid changes in search engine algorithms and user behavior is crucial for businesses to remain competitive. One of the most exciting advancements in SEO today is Generative Engine Optimization...
Are partner marketers missing the boat on influencer marketing?
When you think about influencer marketing, you probably picture social media stars promoting skincare or tech gadgets. But there’s a new flavor of influence emerging that’s reshaping how companies engage and activate their partner ecosystems. It’s less about...