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How Partner marketing boosts brand performance and builds trust
There’s one thing we can all agree on in modern marketing: standing out can be tough. With countless brands vying for attention across endless channels, making an impression can feel daunting. So, how do you get noticed and build a brand that stands out and resonates?...
RSA conference 2025: Cutting through the noise with authentic influence and meaningful connections
Merritt Group’s security practice is no stranger to the RSA Conference. For decades, we’ve been making the annual trek to San Francisco to support fast-moving client, media, analyst, and influencer conversations; network on the crowded show floor; and drive buzz for a...
Examining the role of influencers in cybersecurity marketing
When you hear the word “influencer,” do you think about reality TV stars and trending skincare products? What about cybersecurity? The reality is that B2B influencers exist, and they’re creating entirely new ways for organizations to validate their products and...
Which AI generates better B2B stock images? ChatGPT-4o vs. Gemini Imagen 3
Over the last six months, the GenAI image generation one-upmanship has been on boil. First, Google released Imagen 3, available in Gemini, in August 2024, and more recently, ChatGPT added image generation (based on Dall-E) to its 4o model in March 2025. The release of...
8 strategies to train and engage your partner marketing network
Effective partner marketing isn't simply about selecting the right partners; it's about empowering everyone to succeed together. A well-trained and engaged marketing partner can become a powerful advocate for your brand, driving consistent growth and significantly...
5 key steps to creating a successful pipeline generation strategy
In today’s competitive B2B landscape, sales teams are only as strong as the pipeline generation strategy behind them. Without a reliable engine for generating pipeline, even the most talented sellers will struggle to hit quota. The secret? A coordinated, data-driven...
B2B SEO vs. B2C SEO: What every business needs to know
When most people think about SEO, they often picture consumer-focused strategies—think product pages, influencer-driven content, or blog posts targeting mass-market appeal. But B2B SEO plays by a different set of rules. If your business is trying to attract high-value...
5 steps to kick off your partner marketing program
Partner marketing has rapidly evolved into a cornerstone of successful B2B marketing strategies. When executed strategically, partner marketing enables companies to amplify marketing efforts and engage new audiences by promoting their products or services through...
Top B2B Paid Media Strategies That Drive Conversions
In today's competitive digital landscape, B2B marketers need to deploy highly effective paid media strategies to drive conversions. With long sales cycles and niche audiences, B2B advertising requires a precise approach to targeting, messaging, and budget allocation....
The rise of agentic AI: Transforming marketing, PR, and beyond
2025 has been heralded as the year of AI agents. Several major players have recently announced agentic solutions, including Google and NVIDIA, and many in the industry are touting AI agents as the next frontier of artificial intelligence. In fact, a recent survey...