Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies
2019-11-12

The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies

By Ryan Goodin
The top digital marketing essentials to stay relevant w/Merritt Group’s Pasha Irshad
2019-09-10

The top digital marketing essentials to stay relevant w/Merritt Group’s Pasha Irshad

By Ryan Goodin
Storytelling in the tech industry: Do’s & don’ts – GMU panel w/ NPR’s Jack Speer; Microsoft’s Tonya Neff Klause; and Merritt Group’s Shahed Ahmed
2019-08-22

Storytelling in the tech industry: Do’s & don’ts – GMU panel w/ NPR’s Jack Speer; Microsoft’s Tonya Neff Klause; and Merritt Group’s Shahed Ahmed

By Ryan Goodin
The evolution of performance marketing in tech w/ Merritt Group’s Sr. Marketing Project Manager, Abigail Bracy
2019-07-29

The evolution of performance marketing in tech w/ Merritt Group’s Sr. Marketing Project Manager, Abigail Bracy

By Ryan Goodin
How to create an agile brand w/ Greg Kihlström, host of Agile World Podcast
2019-06-10

How to create an agile brand w/ Greg Kihlström, host of Agile World Podcast

By Ryan Goodin
Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei Samoilenko
2019-06-10

Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei Samoilenko

By Ryan Goodin
Reputation management in the tech industry: panel w/ NPR’s Jack Speer, Microsoft’s Tonya Klause and Merritt Group’s Senior VP Shahed Ahmed
2019-06-10

Reputation management in the tech industry: panel w/ NPR’s Jack Speer, Microsoft’s Tonya Klause and Merritt Group’s Senior VP Shahed Ahmed

By Ryan Goodin
Branding Your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at Gannett
2019-06-10

Branding Your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at Gannett

By Ryan Goodin

Awards and recognition

  • The Communicator Awards
  • dotCOMM Awards
  • Bulldog Awards
Peter Jacobs

Peter Jacobs

Host, Producer, Sr. Content Strategist

  • 25+ years as tech marketing executive
  • B2B & B2G expertise
  • Marketing strategy, content & brand messaging

Reach out to Peter

Ready to uplevel your outreach? Let’s talk.