Enhancing performance marketing through data and analytics is a key ingredient to any organization’s marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior Marketing Project Manager, Abigail Bracy, to learn about the latest tools and themes making an impact on performance marketing, and how they are best used to inform strategic brand decisions.
Lay of the Brand Podcast
5. The Evolution of Performance Marketing in Tech w/ Merritt Group’s Sr. Marketing Project Manager, Abigail Bracy
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The Award-Winning Lay of the Brand Team
Host: Peter Jacobs
- Edward Lin
- Katie Cattell
- Colleen Shifflett
- Melissa Chadwick