Keeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts—Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global—give insight into how companies can adapt their marketing and sales approaches to keep customer relationships intact and growing while we navigating these difficult and uncertain times.
B2G Marketing: Generating End of FY24 Impact with Mark Amtower
What should B2G marketers prioritize now that the government's fiscal year is over? And what should they be doing year-round to make every year a greater success? We asked Mark Amtower, the godfather of federal marketing, and he gave us the straight, unfiltered...
