Keeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts—Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global—give insight into how companies can adapt their marketing and sales approaches to keep customer relationships intact and growing while we navigating these difficult and uncertain times.
Lay of the Brand Podcast
CMO insights: strategies for getting back to business Part 1
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The Award-Winning Lay of the Brand Team
Host: Peter Jacobs
- Edward Lin
- Katie Cattell
- Colleen Shifflett
- Melissa Chadwick