News distribution has been an essential part of the PR and marketing playbook for decades, but how does it fit in a world where journalism is so fragmented, between traditional news outlets, upstart news providers, bloggers, social media influencers and independent journalists? Gregg Castano, CEO of News Direct, an upstart staffed by newswire industry veterans, discusses how newswires and content delivery continue to evolve and the ways PR and marketing pros can take advantage of these changes.
B2G Marketing: Generating End of FY24 Impact with Mark Amtower
What should B2G marketers prioritize now that the government's fiscal year is over? And what should they be doing year-round to make every year a greater success? We asked Mark Amtower, the godfather of federal marketing, and he gave us the straight, unfiltered...
