Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn’t getting any less expensive. Whether you are a billion-dollar public company, or a startup, you face difficult choices every day about where to best spend your limited marketing dollars. In this roundtable discussion, hear from seasoned marketing leaders from companies large and emerging talk about their struggles with budget allocation and maximizing return on marketing spend. You will learn about strategies and tactics worth investing in (or not) and why; what to consider when prioritizing your marketing budgets; what’s hot now and what’s overhyped in terms of MarTech; and lessons from the marketing frontlines and how you can apply them.
Lay of the Brand Podcast
9. CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
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The Award-Winning Lay of the Brand Team
Host: Peter Jacobs
- Edward Lin
- Katie Cattell
- Colleen Shifflett
- Melissa Chadwick