Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts — Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global — shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but give actionable recommendations you can apply today.
Lay of the Brand Podcast
11. CMO insights: strategies for getting back to business Part 2
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The Award-Winning Lay of the Brand Team
Host: Peter Jacobs
- Edward Lin
- Katie Cattell
- Colleen Shifflett
- Melissa Chadwick