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Lay of the Brand Podcast

11. CMO Insights: Strategies for Getting Back to Business Part 2

Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts — Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global —  shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but give actionable recommendations you can apply today.

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The Award-Winning Lay of the Brand Team

Host: Peter Jacobs

Production Team

Peter Jacobs

Production Team

  • Edward Lin
  • Katie Cattell
  • Colleen Shifflett
  • Melissa Chadwick
dotcomm site bug gold award
bulldog pr awards
27-th annual
dotcomm site bug gold award
bulldog pr awards
27-th annual