Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market Connections
2021-09-29

The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market Connections

By Ryan Goodin
Virtual event speaking: Land the gig, make it unforgettable
2020-10-13

Virtual event speaking: Land the gig, make it unforgettable

By Ryan Goodin
12. How to land funding in today’s environment w/ S3 Ventures’ Eric Engineer
2020-09-14

12. How to land funding in today’s environment w/ S3 Ventures’ Eric Engineer

By Ryan Goodin
CMO insights: strategies for getting back to business Part 2
2020-06-24

CMO insights: strategies for getting back to business Part 2

By Ryan Goodin
CMO insights: strategies for getting back to business Part 1
2020-06-24

CMO insights: strategies for getting back to business Part 1

By Ryan Goodin
CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
2019-12-17

CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ

By Ryan Goodin
The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies
2019-11-12

The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies

By Ryan Goodin

Awards and recognition

  • The Communicator Awards
  • dotCOMM Awards
  • Bulldog Awards
Peter Jacobs

Peter Jacobs

Host, Producer, Sr. Content Strategist

  • 25+ years as tech marketing executive
  • B2B & B2G expertise
  • Marketing strategy, content & brand messaging

Reach out to Peter

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