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Lay of the Brand Podcast

17. B2G ABM Prospecting with Mark Amtower
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Much of an ABM program’s success is dependent on knowing who the decision makers, contributors and influencers are. How can marketing and capture teams identify and categorize the right targets? And once you’ve found them, how do you apply that knowledge to a campaign cycle that can last up to 2 years? Mark Amtower of Amtower & Company joins us to provide insights and next steps that B2G marketers can put into action immediately.

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The Award-Winning Lay of the Brand Team

Host: Peter Jacobs

Production Team

Peter Jacobs

Production Team

  • Edward Lin
  • Katie Cattell
  • Colleen Shifflett
  • Melissa Chadwick
dotcomm site bug gold award
bulldog pr awards
27-th annual
dotcomm site bug gold award
bulldog pr awards
27-th annual