Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Diversity, Equity and Inclusion (DE&I)

by | Feb 24, 2021

Diversity, equity, and inclusion (DE&I) are in the forefront of a national conversation. For B2B and B2G tech marketers and PR pros, DE&I poses questions that drive decisions about messaging, outreach, and whether or not to take a public stand on issues.  Carrie Drake, Director of Government Marketing for Maxar and the former president and a current board member of Women in Technology joins us for an in-depth look at ways marketers can help their companies navigate these waters.

Are you shaping your message for various audiences or are you shaping your message for one?”

— Carrie Drake, Maxar, Women in Technology

Recent podcasts

Navigating today’s fractured customer journey

Navigating today’s fractured customer journey

Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking...

read more