For ABM to succeed in B2G markets, you need research to back up your strategy. On this episode of Lay of the Brand, we talk with Aaron Heffron of government-focused research firm Market Connections to learn what to look for… and how to use it to build a smarter, more effective ABM program.
Lay of the Brand Podcast
The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market Connections
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The Award-Winning Lay of the Brand Team
Host: Peter Jacobs
- Edward Lin
- Katie Cattell
- Colleen Shifflett
- Melissa Chadwick