Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

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The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market Connections

by Ryan Goodin | Sep 29, 2021

For ABM to succeed in B2G markets, you need research to back up your strategy. On this episode of Lay of the Brand, we talk with Aaron Heffron of government-focused research firm Market Connections to learn what to look for… and how to use it to build a smarter, more effective ABM program.

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Recent podcasts

B2G success in a DOGE environment with guest Brian Chidester

by Peter Jacobs | Mar 25, 2025

In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle with Brian Chidester podcast. They dig into what’s changed for government...

Cyber marketing: what’s working now and what’s coming next

by Peter Jacobs | Dec 3, 2024

More frequent, more effective cyber threats mean two things: even more work for CISOs and security teams. They also mean a boom in new solutions from cybersecurity vendors. With so much activity and noise, how can you reach the decision makers, and what do they want...

B2B influencer marketing success with Samsung’s Nidhi Mehta

by Peter Jacobs | Oct 28, 2024

In this episode of Lay of the Brand, host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands. Nidhi shares actionable insights into how B2B brands can...