For ABM to succeed in B2G markets, you need research to back up your strategy. On this episode of Lay of the Brand, we talk with Aaron Heffron of government-focused research firm Market Connections to learn what to look for… and how to use it to build a smarter, more effective ABM program.
B2G Marketing: Generating End of FY24 Impact with Mark Amtower
What should B2G marketers prioritize now that the government's fiscal year is over? And what should they be doing year-round to make every year a greater success? We asked Mark Amtower, the godfather of federal marketing, and he gave us the straight, unfiltered...
