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On Wednesday, March 16, 2022, Google announced the deprecation of Universal Analytics. The platform will stop capturing data on July 1, 2023. Google Analytics 4, or GA4, will replace Universal Analytics as Google’s free web analytics product. With GA4 being released...
More than half of B2B marketers are now account-based marketers. There are a lot of reasons that marketing and sales teams are coming together to build an account-based marketing (ABM) approach, but some of the most compelling are: shorter sales cycles higher-value...
In the final segment of our three-part series on federal account-based marketing, Peter Jacobs of Merritt Group is joined by Aaron Heffron, Executive Vice President of Market Connections and Kate Tong, Senior Director of US Public Sector Marketing for Elastic to...
As the use of analytics tools has grown with the evolution of the marketing tech stack, so has the hunger for data-driven marketing. Marketers are on a constant quest to prove the value of their efforts, and show direct connections to sales and revenue, especially...
In May 2020, Google announced the addition of its Core Web Vitals performance metrics to the Page Experience ranking factor. The intention of this set of metrics is to assess the overall functional fitness of a website's user experience. Think of this as a quick test...
While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...