5G will change how we live; in practice, it may look like the advanced Internet of Things (IoT) devices we use at home such as a smart refrigerator, the security systems to protect our loved ones like our Ring doorbell or the robotic surgery done from across the world...
Why a Decrease In Global Ad Spend Could Be An Opportunity for Marketers COVID-19 has reshaped our current economic landscape in a way we haven't seen since the Great Recession of 2008. Industries such as travel, hospitality and physical retail are grinding to a halt...
In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...
The current market is possibly the toughest that modern businesses have ever faced. Millions of people are unemployed. Businesses are wondering when they’ll reopen. More than half of Americans are afraid of what the future holds. How do you market at a time like this?...
I presented a webinar this week on How to Market & Sell When It's Not 'Business as Usual' as part of NVTC's "Business Continuity in a Pandemic" series. The virtual event broached a very important topic we’re all dealing with right now: businesses are...
In today’s digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the best approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your...