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The Truth About How 5G Will Impact Your Industry (and Your Marketing)

by | Jun 23, 2020


5G will change how we live; in practice, it may look like the advanced Internet of Things (IoT) devices we use at home such as a smart refrigerator, the security systems to protect our loved ones like our Ring doorbell or the robotic surgery done from across the world in an emergency room. 

As 5G improves the way we live and work, opportunity for communications increases on a global level. The storytelling that PR and marketing professionals will be tasked with will help educate the masses about the impact of 5G technology across industries. It’s a big job, but someone has to do it! As communicators, we are responsible for highlighting how increased data, low latency and faster edge computing is going to make a tangible difference.

Merritt Group put out a recent infographic detailing this topic and I’m here to dive deeper today.

Infographic 5GMedia hype or reality around 5G innovation?

Edge computing, artificial intelligence (AI) and IoT continue to be at the forefront of 2020’s technology trends and headlines, specifically around how 5G-enables new technologies and existing use cases. 

5G technology enables a list of possibilities for explosive data since 1.4 billion devices will be connected to 5G by 2025, according to GSMA. While the 5G conversation has been heavily focused on autonomous vehicles and telecom capabilities, the truth is that there is more beyond improving our mobile connectivity with this emerging technology. 

To drill down, the rate of technology innovation will increase because of 5G and it will enable AI and machine learning (ML) at the edge and bring with it new companies and tech capabilities like we’ve never seen. As these devices and technology are being developed across industries, what used to take years or months to go to market, will now be done at record speeds. Bill Menezes, a senior principal analyst at Gartner Inc. said in the Wall Street Journal, “5G in the field, in real-world deployments, enhances the value of all these other technologies.”

While the rate of advancement is clear, the speed and quality of data processing will also be greatly enhanced and bring new and reliable products. 5G should be seen and positioned as a technology enabler that will up-level most of what we already do and take us to where we’ve always wanted to go. 

The edge brings speed…and opportunities for marketers

5G will enable large amounts of data to be processed at the edge, driving new capabilities such as real-time notifications of available parking locations or smart pills with miniature chips that doctors can use to manage patient health. IoT will be empowered with the needed connectivity and processing ability that will bring us new devices that we’ve only imagined, including wearables with preventative and proactive decision-making capabilities based on your body’s temperature. 

Gartner predicts that the 5G IoT endpoint installed base will approach 49 million units by 2023 and within that, the largest market for 5G IoT solutions is outdoo